‎ConnectWise - Demand Generation Manager-Cyber

• 6+ years in B2B demand generation with a track record of owning pipeline targets and delivering results, not just executing tasks • Experience in cybersecurity, data protection, or an adjacent security category in a SaaS environment is required, you understand the landscape, the buyer, and what drives urgency in this space • Track record of operating as a GTM generalist within a specialized vertical: you have run campaigns, but you have also shaped positioning, influenced web strategy, and driven sales alignment without needing to own every function directly • Ability to come into an established motion, assess what is working and what is not, and drive change with conviction • Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions • Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) • Data-driven mindset: reporting is a standard part of your workflow, not an afterthought • Bachelor’s degree in a related field or equivalent work experience • What Success Looks Like in 90 Days • You have a clear audit of existing programs, what is performing, what is not, and where the gaps are • A revised demand gen plan is defined and socialized with Sales leadership • At least one net new campaign is in market • Sales, SDR, and product teams know exactly what Cybersecurity and Data Protection demand gen is doing and why