astra - Demand Generation Manager
Requirements
• 3-5 years of demand generation or growth marketing experience, ideally at a fast-growing B2B SaaS or fintech company. • Experience running account-based marketing programs, including account selection and coordinated multi-channel campaigns. • Strong campaign copywriting skills, able to write ad copy, nurture emails, and social posts that convert. • CRM proficiency, including building nurture workflows, campaign reporting, and pipeline tracking. • Comfort evaluating, selecting, and standing up new marketing tools and systems as the function scales, not just working within an existing stack. • Proven ability to build and report on a pipeline funnel, from campaign through to marketing-sourced opportunity. • Deep understanding of B2B buyer journeys, with a track record of building repeatable, scalable demand engines. • Experience working cross-functionally with sales to align campaigns to pipeline goals. • Ability and willingness to travel up to ~15% annually • Bachelor's degree in Marketing, Business, Communications, or a related field • Demand Gen Fundamentals: Funnel building, multi-channel campaign management, and conversion optimization. • ABM Strategy: Account selection methodology, buying committee mapping, and personalized campaign design. • Marketing Technology: CRM proficiency, plus the initiative to help evaluate and build out marketing automation as the function grows, covering campaign execution, reporting, and attribution. • Data-Driven Mindset: Comfort defining and tracking pipeline metrics and using data to guide where to invest next. • Payments Curiosity: Willingness to learn the payments ecosystem (ACH, RTP, card networks) well enough to identify and target the right buyers and accounts. • Fintech or Infrastructure Marketing: Previous work marketing B2B fintech products, payment APIs, or developer-focused infrastructure platforms. • Sales Partnership: Experience partnering with sales to align on target accounts and coordinate campaigns, particularly in an ABM context. • Paid Media: Hands-on experience managing paid social and LinkedIn campaigns, including budget, targeting, and optimization. • Marketing Automation: Experience building and scaling email nurture programs and lifecycle campaigns in a marketing automation platform. • Product Marketing Collaboration: Working with product marketing to turn positioning, launches, and content into campaigns that drive pipeline. • Startup Experience: Building marketing functions from the ground up in high-growth environments where you wore multiple hats.
Responsibilities
• Campaign Strategy & Execution: Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline. • Account-Based Marketing: Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales. • Campaign Operations: Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting. • Pipeline Reporting: Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next. • Content Activation: Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand. • Experimentation: Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.
Benefits
• As our Demand Generation Manager, you’ll run the campaigns that connect Astra’s story to the customers who need to hear it. Every campaign, every touchpoint, and every qualified opportunity depends on reaching the right buyers with the right message at the right time. • Your work will: • Generate the qualified pipeline that fuels Astra's growth and gives sales a steady flow of the right opportunities. • Turn our content, launches, and events into coordinated campaigns that reach and convert high-value accounts. • Build the repeatable campaigns and programs that support Astra’s go-to-market motion. • Competitive compensation with equity in a growing fintech company. • Remote-first culture with flexible working arrangements • Small team, big impact — your work directly supports Astra’s ability to scale responsibly • Professional growth in a high-impact role, with the autonomy to run demand and ABM and sharpen your craft as the function scales. • Mission-driven — build infrastructure that powers financial innovation while meeting the highest regulatory standards • REMOTE WORK AND CULTURE
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