suite-studios - Demand Generation Manager, AI

• You'll work closely with Sales, Product Marketing, Revenue Operations and Leadership to ensure marketing is driving measurable business impact. • Most importantly, you're an independent operator who combines creativity with analytical rigor and uses AI to accelerate execution, not replace strategic thinking. • What You'll Own • Demand Generation Strategy • Own demand generation strategy focused on qualified pipeline creation and revenue growth • Develop integrated campaigns across paid media, email, content, webinars, events, partnerships, and outbound support • Build full-funnel programs that move prospects from awareness through qualified opportunity • Identify new channels and growth opportunities through continuous experimentation • Partner with leadership to define quarterly pipeline targets and marketing priorities • Campaign Execution • Build and optimize paid acquisition campaigns across relevant channels • Own landing pages, conversion paths, nurture programs, and campaign testing • Create audience segmentation based on personas, buying stages, industries, and use cases • Improve campaign performance through continuous testing of messaging, creative, offers, and targeting • Launch campaigns quickly while maintaining high quality and strong operational discipline • AI-Driven Marketing • Leverage AI to accelerate research, content creation, campaign production, audience segmentation, personalization, and reporting • Build repeatable AI-powered workflows that improve marketing velocity and efficiency • Continuously evaluate emerging AI tools and determine where they create measurable business value • Use AI to enhance, not replace, marketing strategy, customer understanding, and decision making • Pipeline & Funnel Optimization • Improve conversion across every stage of the marketing funnel • Partner closely with Sales and Revenue Operations to improve lead quality, routing, follow-up, and pipeline progression • Analyze funnel performance and identify opportunities to increase conversion rates • Recommend and implement improvements based on customer behavior and campaign performance • Ensure marketing programs generate measurable pipeline rather than vanity metrics • Analytics & Measurement • Develop reporting that connects marketing activity to pipeline and revenue • Monitor campaign performance, attribution, CAC, conversion rates, and ROI • Build dashboards that provide actionable insights to leadership • Use data to prioritize investments and guide future marketing strategy • 5+ years of experience in Demand Generation, Growth Marketing, or Performance Marketing within a B2B SaaS company. • You've owned pipeline generation and understand what it takes to build predictable demand in an early-stage environment where resources are limited and experimentation is expected. • You’ve built demand generation programs in an early-stage B2B SaaS company where you had to create pipeline, not simply manage an existing marketing machine. • You have experience with: Paid acquisition programs, email marketing and lifecycle campaigns, landing page optimization and conversion rate optimization, marketing automation platforms, CRM systems, campaign analytics and attribution, AI-powered marketing tools and workflows • You enjoy environments where you’re responsible for driving awareness, acquisition, and top-of-funnel growth. • You know how to balance creative thinking with disciplined execution and are comfortable owning results from strategy through implementation. • You understand how marketing influences revenue—not just lead volume