bluecatnetworks - BlueCat - Senior Demand Generation Manager, Network Observability
Requirements
• Experience and proven track record in developing cohesive multi-channel integrated campaigns • Strong project management, organizational, and communication skills • Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation • Ability to manage multiple projects with intertwining deadlines while staying focused on the details • Experience working in a B2B software marketing team • Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred • Marketing automation experience required (i.e. Marketo, Pardot, Hubspot) • Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane) • Experience strategizing, writing, creating, and measuring email nurtures • Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred) • Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously • Proficiency in MS Excel or Google Sheets • Impeccable eye for detail • Experience with marketing reporting, and attribution reporting preferred • Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting
Responsibilities
• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally • Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines • Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting • Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners) • Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event • Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation • Clone and QC programs and campaigns in marketing automation and CRM • Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability • Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns • Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability • Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations • Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders • Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday • If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! • This position is eligible for a comprehensive benefits package, including medical, dental, and vision insurance; tax advantaged accounts (HSA, FSA); annual Lifestyle Spending Account (LSA); a 401(k) with company matching; paid parental leave; vacation, personal, and wellness days; an annual learning and development budget. Eligible employees may also participate in the company's annual bonus program.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT