Tremendous - Senior Demand Generation Manager - International
Requirements
• 7+ years of B2B demand generation or growth marketing experience, including ownership of international programs that drive qualified leads and pipeline. • Experience tailoring marketing strategies to individual countries and testing opportunities in new markets. • Strong understanding of paid media, organic acquisition, and lifecycle marketing, with the ability to evaluate results. • Hands-on experience running webinars, events, partnerships, or other regional marketing programs. • Strong analytical skills and comfort using CRM and analytics tools to understand funnel performance and guide investment decisions. • Proven ability to align sales and marketing partners around shared priorities and move work forward across teams. • A proactive approach to experimentation, with the judgment to change direction when results warrant it. • Clear written and verbal communication, including the ability to explain results, tradeoffs, and recommendations. • Fluency in additional languages, particularly French, Spanish, or German, is a plus.
Responsibilities
• Set regional priorities: Own the international marketing plan, partnering with sales and strategy to identify the markets, audiences, and programs most likely to drive growth. • Test new markets: Develop fast, cost-effective tests to assess demand in additional markets across EMEA, APAC, and LATAM, and recommend where to invest. • Coordinate campaigns: Brief global paid, organic, and lifecycle owners on regional priorities, partner on execution, and use results to improve performance. • Shape local messaging: Bring customer and market insights to product marketing and content to adapt campaigns, creative, and content for international buyers. • Drive localization: Prioritize languages, website pages, and content, partnering with web and sales to create a credible local presence. • Run regional programs: Plan and execute webinars, association and media partnerships, conferences, and other programs that benefit from dedicated regional ownership. • Partner with sales: Align campaigns with regional sales priorities and build a feedback loop on lead quality and conversion. • Own regional results: Report on qualified leads and self-serve signups against targets, with visibility into downstream pipeline and customer acquisition. Use data to decide what to scale, adjust, or stop.
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