talentful - Demand Generation & ABM Manager

• Drive pipeline generation • Drive delivery against marketing-sourced and marketing-influenced pipeline targets set with the VP Global Marketing, and build the plan to hit them. • Build the integrated campaign calendar across content, events, social and paid, so every channel pulls towards the same pipeline goals. • Brief the Content, Events and Social & Paid Leads on what each campaign and account tier needs. They own the craft; you drive the results. • Run nurture, lead scoring and the MQL-to-SQL handover with Sales in HubSpot. • Lead account-based marketing • Build and maintain our target account list with Sales and leadership, tiered by fit and value. • Design and run ABM plays by tier: deep, personalised programmes for top-tier accounts and lighter, programmatic plays for the wider list. • Use engagement and intent signals to spot accounts warming up, and get Sales acting on them quickly. • Map buying groups around TA leaders and tailor messaging to each stakeholder. • Partner on paid • Partner with the Social & Paid Lead to set paid strategy, objectives and targeting for inbound and ABM campaigns. • Own ABM audience and account targeting; the Social & Paid Lead owns channel execution, creative and optimisation. • Use pipeline data to recommend where paid budget should shift. • Measure and report • Own pipeline reporting and attribution in HubSpot, giving one source of truth for marketing's contribution. • Report on campaign and account performance to marketing and leadership, and use the data to decide what to scale or stop. • Test and improve • Run structured experiments on messaging, landing pages and booking flows, using approaches that work with hypergrowth and enterprise audiences. • Analyse and improve conversion at each funnel stage, from first touch to booked meeting to opportunity. • Use AI tools to scale account research, personalisation, content repurposing and analysis, and help the wider team adopt what works. • HOW YOU'LL WORK WITH THE TEAM • The VP Global Marketing owns pipeline targets and strategy. You drive their delivery and own the ABM programme. The specialist leads own their channels and craft, and you bring everything together around shared targets. • Strong HubSpot skills across campaigns, workflows, lead scoring and reporting. • Paid strategy literacy: you can brief, challenge and interpret paid performance, especially on LinkedIn, without needing to run it day-to-day. • A track record of influencing without authority, getting specialist peers and sales teams behind one plan.