coverbase - Senior Demand Generation Manager
Requirements
• 6+ years of experience in demand generation, growth marketing or a related B2B SaaS marketing role. • Demonstrated experience building programs that contribute to qualified pipeline, with specific examples and results you can share. • Experience marketing to enterprise buyers and navigating longer, multi-stakeholder sales cycles. • Strong experience with ABM, field/events and integrated demand programs. • Hands-on HubSpot experience across campaigns, lists, workflows and reporting. • Strong analytical instincts. You understand funnel performance and can connect marketing activity to pipeline and revenue. • Strong partnership instincts with Sales. You see demand generation as a shared revenue motion, not a lead handoff. • Self-starter with a builder’s mentality, comfortable with ambiguity and excited to test, learn and build. • Excellent communicator who can move comfortably between strategy and execution. • Experience marketing to security, risk, procurement or other enterprise technology buyers. • Experience in an early-stage or high-growth B2B SaaS company. • Experience reaching regulated industries or complex enterprise buying organizations. • WHAT MAKES THIS ROLE UNIQUE • Build, don’t inherit: You’ll be joining at a point where there’s real traction, budget and a strong foundation, but enormous room to determine what the demand engine becomes. • Direct impact on growth: You’ll be close to the pipeline, the customers and the Sales team. You’ll see what works and have the freedom to act on it. • A market that is changing quickly: AI is reshaping how enterprises think about third-party risk, and Coverbase is building a different approach to a category that has relied on the same processes for decades. • Room to grow: This is an opportunity to build alongside the company and take on increasing ownership as the marketing organization scales.
Responsibilities
• Your role will be multi-faceted and dynamic, reflecting the early-stage nature of our company. • Build and execute integrated demand programs across ABM, field and events, paid, content, digital and sales-assisted channels. • Own and evolve our ABM motion, partnering closely with Sales on target accounts, buying groups, campaign strategy, outreach and follow-up. • Manage our paid media agency, setting priorities, evaluating performance, and ensuring the paid investment is driving results. • Build field programs that create real opportunities for engagement, including executive dinners, roundtables, conferences and other high-value experiences, from audience development through follow-up and measurement. • Partner closely with AEs and SDRs to turn marketing programs into qualified conversations and pipeline. • Own campaign execution and reporting in HubSpot. Understand funnel performance, conversion and pipeline contribution, and use the data to make better investment decisions. • Identify and test new ways to reach enterprise buyers. Bring ideas, experiment, learn quickly and scale what works. • Actively support the programs you build in market, including using LinkedIn to promote events, content and campaigns and engage the audiences we care about.
Benefits
• Strong product addressing a latent market demand: Our AI-driven platform is transforming third-party risk management (TPRM) for top-tier financial institutions. Customers describe it as “revolutionary” and “a joy to work with,” and we’re just getting started. • Here’s what some of our customers had to say about our product, unprompted: • “This is a revolutionary product… Coverbase is the single biggest step forward in TPRM he’s seen in his career” • “You’re flipping the entire program upside down, we completed the risk assessment in 1.5 days… would otherwise have taken at least 3 weeks” • “Love how responsive you are, it’s been a joy to work with you guys.” • Early-Stage Impact: This is a rare opportunity to shape the trajectory of a company at the forefront of AI innovation. Your work will directly influence our success and define how we grow. • Collaborative Team: Join a tight-knit, mission-driven team that values kindness, creativity, and curiosity as much as expertise. You’ll work closely with the founders and an exceptional group of engineers. • Meaningful equity. • Health insurance (100% employee / 80% dependents). • In-person gatherings within the U.S. (travel covered) every 3-5 months. We’ll give plenty of notice for it, and cover flights and accommodation. We expect you to attend! • 401(k) with 4% matching. • Location: Remote, US • Reports to: VP of Marketing
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