Osano - Demand Generation Manager

• 5+ years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing role, preferably within SaaS or technology. • Demonstrated experience building and executing integrated campaigns that contribute to pipeline and revenue. • Strong understanding of the B2B buyer journey and how marketing programs influence prospects from initial awareness through opportunity creation. • Experience working across multiple demand generation channels, including email, paid media, content, webinars/events, and ABM. • Hands-on experience running paid search and LinkedIn campaigns in the platforms yourself, not through an agency, with a track record of scaling spend efficiently. • Strong analytical skills with the ability to interpret campaign and funnel data and turn insights into action. • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce. • Familiarity with campaign attribution, funnel metrics, lead management, and pipeline reporting. • Comfortable owning projects independently and moving between strategy and hands-on execution. • Strong project management skills with the ability to manage multiple campaigns, stakeholders, deadlines, and priorities at once. • Collaborative mindset and experience partnering closely with Sales, Revenue Operations, Product Marketing, and Content. • Curious and experimental approach—you enjoy testing ideas, learning from the results, and continuously improving performance. • Clear communicator who can explain both campaign strategy and performance to stakeholders across the organization. • What Success Looks Like • In this role, success isn't measured simply by the number of campaigns launched or leads generated. You'll help Osano build a demand generation engine that consistently reaches the right audiences and translates marketing investment into meaningful business results. • You'll be successful when you're: • Generating qualified pipeline that supports company revenue goals. • Improving conversion throughout the marketing and sales funnel. • Building repeatable, scalable campaigns rather than relying on one-off tactics. • Giving the team clear visibility into campaign and channel performance. • Using data and experimentation to continually improve marketing effectiveness. • Building strong alignment between Marketing and Sales around audiences, campaigns, and pipeline. • You're equal parts marketer, operator, and problem solver. You can zoom out to think about campaign strategy and the buyer journey, then zoom in to build, launch, analyze, and optimize the program yourself. • marketer, operator, and problem solver • You're comfortable with numbers but don't lose sight of the people behind them. You understand that great demand generation isn't just about producing more leads—it's about creating the right engagement with the right buyers and turning that engagement into sustainable pipeline and revenue. • Most importantly, you're someone who likes to own your work. You don't need a large team beneath you to make an impact; you're energized by rolling up your sleeves, collaborating across the business, and seeing your ideas translate into measurable results.