Payhawk - Demand Generation Manager

• Regional strategy and planning • Define the demand-generation and channel strategy for your region(s), across New Business and Expansion motions and across channels. • Brief marketing shared services (Paid, SEO, Lifecycle, Content, Events) through a rolling campaign brief. • Represent your region(s) in the quarterly regional planning cycle and the weekly marketing meetings. • Prioritise initiatives ruthlessly based on go-to-market strategy, so the regional team is not spread too thin. • Own the relationship with the regional sales team. • Regional operating cadence and reporting • Lead the monthly regional review report. Report outcomes and insights, not just activities, and set out your regional priorities and strategy so leadership stays aligned. • Justify spending decisions and marketing ROI. • Bring a passionate, positive attitude that carries through the regional commercial team. • Budget • Own the regional campaign budget. Decide how to split it across demand-generation and demand-capture channels and initiatives to get the most cost-efficiency and marketing ROI. • Campaign execution • Campaign execution • Work with the ABM lead so regional campaigns and named-account plays share campaign structure, hypotheses, personas and targeting, in line with the Named Accounts structure in the Revenue Org. • Build and maintain the framework and rules for how accounts move through the account funnel stages. • Launch campaigns fast, test relentlessly, and refine them based on real-world feedback. • Develop key campaign assets (ads, emails, landing pages), and partner with the Content team on localisation. • Orchestrate multi-touch, multi-channel campaigns, including digital ads, outbound email and gifting. • Plan regional co-marketing with the Partner Marketing lead, and align regional nurture and customer programmes with Lifecycle. • Track and analyse campaign effectiveness with Marketing Operations, and find opportunities to optimise. • Sales alignment • Sales alignment • Work closely with the BDR team so ABM signals inform outreach and drive conversion. • Work closely with the AE team so MQLs are worked promptly and expertly, and we win the pipeline we create. • AI adoption • Cut campaign build time so ads, emails and landing pages go from brief to live in hours, not weeks. • Personalise one-to-many at named-account scale, which used to need a much larger team. • Use AI that monitors and optimises live campaigns, adjusting targeting, spend and creative in real time. • Northstar metric • Northstar metric • Pipeline generated in your region(s) against the regional sales target, across new business and expansion. • MRR won in your region. • MRR and number of won Named Accounts in your region. • Pipeline from Named Accounts in your region, in step with the ABM lead. • A consistent monthly flow of “Engaged” Named Accounts. • Higher Engaged-to-SAL conversion rates, through highly relevant campaign motions. • Pipeline generated at a strong return per euro spent, with spending decisions you can justify. • Must-have • 5+ years of demand-generation experience. • Native-level French, German, Dutch, Swedish or Polish. • Fluent English. • Proven experience building marketing strategies that support an outbound motion. • A proven track record of generating demand with Enterprise accounts. • Experience building programmatic marketing campaigns. • A growth mindset: you have run high volumes of structured experiments to improve marketing effectiveness. • A hands-on approach. You will set strategy, and you will also write copy, build landing pages and test new tools yourself. • Strong leadership skills. • Strong communication and collaboration skills. • Willingness to work from one of Payhawk’s UK or European offices. • Nice-to-have • Experience in B2B SaaS or fintech. • Recharge properly — 30 days of paid holiday • Recharge properly • Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona • Change the view • Win together, celebrate together — regular team-wide events that are actually worth showing up to • Win together, celebrate together • Covered, properly — additional medical care • Covered, properly • Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice • Stay in the game • Commute easily — a monthly travel allowance that covers getting to and from the office • Commute easily • Use what you build — hands-on access to the actual product you're hiring people to help build • Use what you build