drata - Senior Director, Demand Generation

• End-to-end demand generation strategy across digital, integrated campaigns, and scalable multi-channel programs. • Pipeline creation and acceleration aligned to revenue targets. • Campaign planning and execution across personas, segments, and buying stages. • Budget allocation, channel mix optimization, and performance management. • Funnel performance improvements across volume, conversion rates, and pipeline velocity. • Alignment with Sales, SDR, RevOps, and Partner teams to ensure pipeline quality and follow-up. • Contribution to global pipegen efforts across regions, segments, and go-to-market priorities. • Build and execute AI systems for multi-channel demand programs that drive measurable pipeline and revenue. • Own digital channel performance and campaign orchestration. • Lead testing and optimization strategies across creative, targeting, landing pages, and conversion paths. • Partner with content and product marketing to develop high-performing messaging and offers for integrated campaigns. • Establish clear reporting on pipeline contribution, ROI, and channel performance. • Manage and develop a high-performing demand generation team. • AI as a Demand Generation System • Advance our use of AI as a connected system within demand generation, moving beyond individual use cases to more integrated, scalable workflows and agents. • Build and optimize AI-driven processes across campaign execution, personalization, lead management, and sales handoff. • Partner with RevOps and Marketing Ops to deepen AI integration into core GTM systems such as scoring, routing, enrichment, and forecasting. • Identify opportunities to increase efficiency, testing velocity, and conversion through AI-enabled workflows. • Ensure AI systems are measurable, repeatable, and tied to pipeline performance and business outcomes. • Contribute hands-on to evolving how AI is applied across the demand generation function.