‎ConnectWise - Demand Generation Manager - Internal IT

• 6+ years in B2B demand generation, with a track record of owning pipeline targets and delivering results, not just executing tasks • Experience building or launching demand gen programs from scratch, not just optimizing existing ones • Strong cross-functional instincts: you know how to align with Sales, work with PMM, and get things done without perfect conditions • Hands-on experience with Martech (Salesforce, Marketo or HubSpot, Outreach or similar) and a solid grasp of funnel mechanics • Data-driven mindset: You leverage data to continuously improve performance. • Bias toward action, you don’t wait for perfect alignment or a fully built playbook to start moving • Experience in a SaaS or IT channel environment strongly preferred • Bachelor’s degree in a related field or equivalent work experience • What Success Looks Like in 90 Days • You have a clear understanding of the internal IT market opportunity, buyer personas, ICP, competitive landscape, current funnel performance, and gaps in the existing demand engine. • A 6-month integrated demand plan is defined across channel/indirect, digital, and brand awareness motions, socialized with Sales leadership, and at least one net-new campaign is in-market. • Weekly or bi-weekly pipeline reporting cadence is established and running • Sales and SDR teams know exactly what mid-market demand gen is doing and why