stacker - Demand Generation Manager
Requirements
• 5 years of experience in demand generation, growth marketing, or digital paid marketing at a B2B company. • Experience setting strategy and budget allocation for a paid acquisition program, not just executing against a plan handed to you • Hands-on experience running LinkedIn Ads and Google Ads campaigns with budget ownership • Comfort creating or closely directing ad creative and messaging. You don't need to be a designer, but you should be able to iterate on assets and know how to use Figma (or be eager to learn quickly) • Strong analytical foundation via Google Analytics (GA4) and HubSpot • Clear, direct communicator with strong async collaboration habits • Able to work core hours in Eastern Time • Experience with Clay or similar data enrichment and routing platforms • Exposure to marketing automation platforms (Make, Zapier, n8n) • Familiarity with AI search (GEO) and how content visibility intersects with demand generation • Prior experience at a media/ publishing, SaaS, or content technology company
Responsibilities
• Set the quarterly paid acquisition strategy and channel mix, and own the paid media budget end to end: allocation, forecasting, and ROI accountability • Run LinkedIn Ads and Google Ads campaigns from A to Z: targeting, bidding, budget management, and reporting • Build and iterate on ad creative and messaging in partnership with the marketing and design team: copy, images, videos, and any other asset needed for the campaigns • Test and evaluate new platforms (e.g., Reddit, DOOH) to expand our acquisition surface as budget allows, and make the call on where to invest next • Own performance against core KPIs in partnership with the Director of Marketing: cost per meeting, CTR, conversion rate, total meetings, and pipeline contribution • Own the marketing automation and AI-powered workflows that support demand gen (HubSpot, Clay, and connected tools), including account scoring and personalized outreach workflows • Produce creative assets on a consistent cadence • Maintain reporting and present results and strategy recommendations directly to marketing and company leadership • Partner with Content and Sales to close the loop on lead quality and messaging alignment
Benefits
• Stacker is a diverse, distributed team building a more trusted future for media. As a bootstrapped company, we are resourceful, fast-moving, and focused on measurable, sustainable growth. Our culture is rooted in trust, ownership, and collaboration, with a strong publisher-first mindset. • You will join a team that values clarity over noise, quality over shortcuts, and impact over vanity metrics. This is a place where your work will shape how an industry evolves — and where you'll grow from running campaigns today into owning the systems behind them tomorrow. • Total Comp Range: $95,000–$105,000 (USD), based on experience and location • Equity Program included • 💸 Equity Program • 🏖 Unlimited PTO • 👶 Paid Parental Leave • 💰 401(k) Match
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