Qualio - Director, Demand Generation

• Pipeline ownership track record. You have been accountable for a pipeline number, not a lead number. You can talk about coverage ratios, conversion rates by stage, what drove pipeline in each period, and what you changed when it was not working. You have managed multiple channels simultaneously and made budget decisions from contribution data, not intuition. • Pipeline ownership track record. • AI-first operating mindset. You think about demand generation in terms of systems and workflows and treat AI as a design constraint, not an add-on. You have used AI tooling to materially change how campaigns are built, how leads are scored, how sequences are personalized, or how performance is reported. You can name specific tools, describe specific changes, and quantify the impact. You are not catching up on AI. You are running experiments with it now. • AI-first operating mindset. • B2B SaaS background with life sciences advantage. You have a minimum of 3 to 5 years of demand generation experience in B2B SaaS and understand how recurring revenue models, complex buying cycles, and multi-stakeholder deals shape how demand programs are built and measured. You know the difference between a practitioner buyer and an executive buyer. Direct experience in life sciences, compliance, or regulatory tech is a meaningful advantage. If you do not have it, you demonstrate you ramp fast in technical or compliance-driven markets. • B2B SaaS background with life sciences advantage. • Team building track record. You have recruited, built, and managed a demand generation team before and know what good looks like at each level. • Team building track record. • Deep fluency with modern demand gen tooling. You are comfortable with Clay, HubSpot, intent data platforms, and sales engagement tools. You understand how enrichment workflows, ICP scoring, and signal-based outreach work in practice. You can assess a MarTech stack, identify the gaps, and prioritize what to build versus what to buy. • Deep fluency with modern demand gen tooling. • Experimentation discipline. You run tests with clear hypotheses and clean measurement. You are not attached to any one channel or tactic. You have killed programs that others believed in because the data said they were not working. You document learnings as a default, not an afterthought. • Experimentation discipline. • Funnel analytics fluency. You track input metrics and output metrics. You can identify a funnel problem before sales raises it. You build dashboards that the team actually uses. You speak to the GTM team in terms of pipeline by stage and coverage ratio, not MQL counts. • Funnel analytics fluency. • Cross-functional credibility. You earn trust with sales, RevOps, CS, and BDR teams by showing up prepared, following through on commitments, and making their work easier. You operate as a strategic peer, not a campaign supplier. • Cross-functional credibility. • Remote-first work habits. You are an excellent asynchronous communicator. You write clearly, document your thinking, and do not need structure imposed from outside. You coordinate across time zones without friction. • Remote-first work habits.