Canals - Demand Generation Manager
Requirements
• 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS • Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting • Proven track record of driving lead and pipeline growth through creative, data-driven campaigns. • Analytical, test-and-learn mindset with a bias for action • Self-motivated and proactive - someone who gets things done without hand-holding • Proven ability to work collaboratively in a fast-paced, dynamic environment
Responsibilities
• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs • Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives • Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience • Evaluate and test emerging platforms and additional channels, such as billboards and direct mail • Set up nurture programs for every stage of the funnel to create and accelerate pipeline • Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up • Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale • Build and maintain campaign landing pages • Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers • Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team • Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables • Manage agencies and outside resources to achieve goals
Benefits
• Real-world impact: your work improves global supply chains, saving customers time and reducing risk. • Strong engineering culture: we invest in quality and documentation to keep moving fast sustainably. • Remote-first, flexible work environment across North and South America. • Strong product-market fit with tons of customer love. • Talent dense team with diverse backgrounds and experiences.
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