hihello - Demand Generation Manager
Requirements
• In-house demand gen experience on top of agency time, you've lived on both sides • End-to-end demand gen program ownership: strategy, creative, channel mix, execution, and measurement • Experience building organic social and executive thought leadership programs from the ground up • Familiarity with HubSpot, LinkedIn Campaign Manager, and the modern enterprise demand stack • ## What is in it for you • Competitive compensation package (base salary + options / equity) • Health insurance (US only) • Flexible paid time off • Flexible working hours and remote work • Eye-catching HiHello swag • Work with and learn from a kind, diverse, high-performing team • Opportunity to build things from scratch and make a significant impact • Annual company on-site • Our commitment to an inclusive culture:
Responsibilities
• Outbound campaigns: You build the air cover, the sequences, the targeting, and the content that turn our outbound motion from a cold ask into a warm follow-up. You partner with sales to make sure campaigns connect to the accounts and personas they're working. • Paid media that drives inbound: Paid social with LinkedIn as the centerpiece, paid search, syndication, sponsored content, review sites, and any other channel worth testing. You decide what's worth spending on, you build the creative briefs, and you prove what works. • Content distribution and amplification: We have a lot of content — thought leadership, case studies, video, frameworks, and more on the way. Your job is to make sure it gets seen. You distribute and amplify across every channel that earns its place. • Strategic partnership: You shape strategy alongside GTM leadership. You bring a real point of view on what enterprise marketers respond to, what they ignore, and where we should be spending differently. • Voice of the market: You bring patterns back from the channels you run to GTM, content, and product so we keep sharpening the message. • ## What makes you a great fit • 5+ years in B2B demand generation, with meaningful agency time running demand programs across multiple companies • Deep experience marketing to marketing buyers, like CMOs, VPs of Marketing, and the teams around them. Ideally for a martech or marketing-adjacent product • Real understanding of the enterprise B2B sales motion: long cycles, multi-threaded buying committees, account-level targeting, sales partnership • Hands-on craft across outbound campaigns, paid social (LinkedIn especially), paid search, and content syndication • A track record of building campaigns that sourced or influenced real enterprise pipeline, not just MQLs or impressions • Strong written and verbal communication, with the editorial judgment to know what to say and what to leave out • Self-starter energy with a collaborative streak • Genuine interest in marketing, brand, and how companies show up in the world
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