Epic Kids Inc. - Demand Generation Manager - Epic School Plus (Contract)
Requirements
• Bachelor’s degree in Marketing, Communications, Business, Education, or related field. • 5–8 years of experience in demand generation, growth marketing, field marketing, or B2B marketing. • Proven track record generating measurable pipeline and revenue impact. • Experience managing integrated marketing campaigns across multiple channels. • Excellent project management and organizational abilities. • Exceptional written and verbal communication skills. • Preferred • Experience in EdTech, SaaS, education publishing, or K–12 education. • Familiarity with district purchasing cycles and educational funding sources. • HubSpot, Marketo, or Pardot • Google Analytics • LinkedIn Campaign Manager • Marketing attribution platforms • Experience supporting enterprise or district-level sales teams. • Success Metrics • Success in this role will be measured by: • Marketing-sourced pipeline generation • Marketing-influenced revenue • Qualified lead volume • Opportunity creation • Event performance • Target district engagement • Sales team satisfaction and alignment • Leadership Competencies • Strategic thinker • Data-driven decision maker • Strong cross-functional collaborator • Exceptional communicator • Bias for action • Customer-centric approach • Passion for literacy and educational equity • Per hour rate: $40 - $60 per hour • Per hour rate:
Responsibilities
• Demand Generation Strategy • Develop and execute the annual multi-channel demand generation strategy for Epic School Plus. • Create integrated marketing programs aligned to sales goals, target markets, and growth objectives. • Build campaigns that drive awareness, engagement, lead generation, pipeline creation, and customer expansion. • Identify new opportunities to accelerate growth within strategic districts and state markets. • Collaborate with leadership on annual planning, forecasting, and budget allocation. • Campaign Development & Execution • Lead multi-channel marketing campaigns including: • Email marketing • Account-Based Marketing (ABM) • Content marketing • Paid digital advertising • Conferences and trade shows • Customer advocacy programs • Develop audience segmentation and targeting strategies. • Manage campaign calendars and execution timelines. • Ensure consistent messaging across all channels and touchpoints. • Sales & Revenue Alignment • Partner closely with School Sales leadership to align marketing efforts with pipeline goals. • Define target account strategies and support district penetration efforts. • Develop programs that increase meeting bookings, demo requests, trial activations, and sales opportunities. • Support sales enablement initiatives with campaign assets and messaging. • Marketing Operations & Analytics • Manage marketing funnel performance from inquiry through opportunity creation. • Establish reporting frameworks and dashboards to measure: • Marketing Qualified Leads (MQLs) • Sales Accepted Leads (SALs) • Pipeline generation • Conversion rates • Cost per opportunity • Return on marketing investment • Analyze campaign performance and continuously optimize programs. • Partner with Revenue Operations to improve lead management processes and attribution. • Events & Field Marketing • Develop event marketing strategies for major education conferences and regional district events. • Manage pre-event promotion, onsite engagement, and post-event follow-up campaigns. • Measure event-driven pipeline and revenue contribution. • Collaborate with sales teams to maximize event ROI. • Content & Thought Leadership • Partner with Product Marketing to develop compelling content and campaign themes. • Promote customer success stories, efficacy research, literacy outcomes, and thought leadership initiatives. • Leverage key differentiators such as: • Student engagement • Science of Reading alignment • District literacy initiatives • Research partnerships and efficacy studies
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