splitmetrics - Product Marketing Manager - GTM & Enablement

• Own the go-to-market strategy for new features and improvements we introduce, with the focus on driving adoption • Define the positioning, messaging, and narrative for the new features and product improvements together with the marketing team • Build and refine internal enablement materials that help our sales, customer success, support, and business development teams achieve their goals • Evaluate the results of product launches to adjust our product strategy together with the Product Managers team • Optimise automated communications workflows for higher performance • Build, refine, and keep competitive battle cards up to date • Improve core product marketing processes with AI workflows to simplify keeping internal knowledge up-to-date