immuta - Principal, Revenue Marketing (International)
Requirements
• International Scope: B2B SaaS or enterprise technology marketing experience across multiple international markets, with ownership of strategy and outcomes. • Strategic Ownership: Experience setting international priorities, allocating resources, and delivering sourced or influenced pipeline, opportunities, revenue, account engagement, or market expansion. • AI Marketing: Hands-on use of generative AI and AI-powered tools for market intelligence, segmentation, localization, content, personalization, campaign optimization, or analytics; ability to turn experiments into repeatable workflows. • Integrated Marketing: Ownership across field, partner, demand, digital, events, content, and campaign marketing, balancing global consistency with local relevance. • Executive Influence: Ability to advise senior Sales, Alliances, Marketing, and business leaders; align stakeholders; and communicate recommendations and tradeoffs clearly. • Resource Management: Experience influencing international marketing investments and managing agencies, vendors, partners, event investments, or distributed resources. • Partner Marketing: Experience building joint go-to-market and measurable co-marketing programs with technology, cloud, channel, or ecosystem partners. • Analytics and Operations: Ability to define metrics, interpret funnel and pipeline data, build repeatable planning processes, improve execution, mentor peers, and lead without formal authority.
Responsibilities
• Set international marketing strategy, priorities, operating rhythms, and annual plans across priority markets. • Translate global go-to-market strategy into integrated regional programs spanning field, partner, digital, account-based, event, content, and campaign marketing. • Own international marketing contribution to target-account engagement, meeting creation, sourced pipeline, influenced pipeline, opportunity progression, and revenue growth. • Create repeatable AI-enabled workflows and scalable planning processes that improve the speed, quality, relevance, and efficiency of international marketing programs. • Partner with regional Sales and Alliances leaders to align on market priorities, account focus, campaign plans, follow-up motions, and performance expectations. • Develop partner-led growth through measurable co-marketing programs with strategic technology, cloud, channel, and ecosystem partners. • Localize global campaigns, messaging, content, and offers for local audiences while bringing market insight to Product Marketing, Content, Corporate Marketing, and other central teams. • Define performance metrics and reporting, analyze results by market and program, and improve investment decisions based on engagement, conversion, pipeline, and return. • Manage budgets, agencies, vendors, event investments, and partner resources against clear international priorities, while mentoring peers and raising the quality of work across Marketing.
Benefits
• At Immuta, our goal is to help bridge the gap between personal and professional growth, so that our team members can be well and thrive personally and professionally. After all, great professional success stories rarely happen without great personal success stories! Our generous benefits package given to all full time employees includes: • 100% employer paid Healthcare (Medical, Dental, Vision) premiums for you and your dependents (including Domestic Partners) • Paid parental leave (Both Maternity and Paternity) • Unlimited Paid time off (U.S. based positions) • Learning and Development Resources
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