Rithum LinkedIn Board - Digital Marketing Operations Specialist

• Website Publishing & Content Operations • Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates. • Maintain and update website content within WordPress and related digital platforms. • Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards. • Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders. • Coordinate with internal teams, developers, designers, agencies, and contractors to support timely and effective content delivery. • Content Maintenance & Site Governance • Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities. • Implement and validate redirects, support URL management, and maintain internal linking structures. • Identify and resolve content quality issues, broken links, outdated information, and user experience concerns. • Support website governance initiatives by maintaining documentation, publishing standards, and operational processes. • Ensure all website updates align with established SEO, accessibility, and user experience best practices. • SEO, Analytics & Optimization • Implement on-page SEO enhancements, including metadata updates, page structure improvements, internal linking, redirects, and keyword alignment. • Support execution of SEO, GEO, and AI-driven content discoverability initiatives defined by digital marketing leadership. • Assist with website testing, analytics validation, and conversion optimization initiatives. • Support implementation and validation of analytics tracking, tags, forms, and measurement requirements. • Monitor website performance metrics and identify opportunities for improvement related to content discoverability, engagement, and user experience. • Cross-Functional Collaboration & Operational Excellence • Partner with Marketing, Product Marketing, Creative, Legal, agencies, and external vendors to coordinate website updates and digital initiatives. • Track requests, timelines, deliverables, and dependencies using project management and ticketing systems. • Communicate project status, risks, and completion timelines to stakeholders. • Develop and maintain process documentation, publishing guidelines, and operational playbooks. • Leverage automation and AI-enabled tools to improve efficiency, streamline workflows, and enhance execution quality. • Contribute to continuous improvement initiatives that strengthen website operations, content management processes, and digital marketing effectiveness. • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. • What it’s like to work at Rithum • When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds. • As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans. • Partner with the leading brands and retailers. • Participate in an inclusive, welcoming work atmosphere. • Achieve work-life balance through remote-first working conditions, generous time off, and wellness days. • Receive industry-competitive compensation and total rewards benefits. • We believe in transparency and fairness in our compensation practices. • For this position, the expected base pay range is: $65,000-$90,000 per year. • This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives. • For this position, the expected discretionary bonus is 10% of the annual base salary.