teya - Growth Analyst - Led Generation
Requirements
• 4+ years of experience in paid ads and lead generation. • Hands-on experience running paid acquisition campaigns (Meta, Google, Tiktok etc) • with lead generation as the objective. • Strong SQL — comfortable writing queries from scratch and building your own analysis. • Solid grasp of acquisition unit economics (CPL, payback, LTV/CAC, ROAS) and how to • use them for decisions. • A strong inclination toward AI — actively using AI tools to build reporting, accelerate • analysis, and improve how you work. • Comfort designing and interpreting A/B tests with statistical rigour. • Clear written and verbal communication. • Experience in fintech, payments, or another high-velocity inside-sales / SMB-acquisition • Familiarity with lead scoring, value-based bidding (tROAS) and conversion APIs (CAPI / • Enhanced Conversions). • Experience with CRM/marketing-data integrations (e.g. HubSpot, UTM/ad-name • capture, field mapping). • Dashboarding (Looker, HTML/Chart.js, or similar) and a habit of building reusable • internal tooling. • Experience operating across multiple markets.
Responsibilities
• Own paid lead generation across Meta and Google: campaign structure, objectives, • bidding strategy, audiences, and day-to-day optimisation, with lead generation as the • primary objective. • Build the analytics and measurement layer, and connect spend to outcomes. • Write SQL from scratch to join campaign, CRM and onboarding data; use AI to build • reporting and design measurement approaches; and own the unit economics of • acquisition (CPL, payback, LTV/CAC, ROAS) across the full funnel, using them to drive • budget allocation decisions. • Improve signal and integrations between data and ads platforms. Strengthen the • flow of conversion signals into Meta and Google (e.g. value-based bidding, lead • scoring, CAPI / Enhanced Conversions) and keep data and platform integrations clean • Optimise the conversion path. Improve landing pages, forms and lead-capture flows, • and ensure clean lead/CRM handoff (UTM/ad-name capture, field mapping, • deduplication). • Run experiments with rigour. Design and read A/B tests (creative, LP, bidding, lead- • scoring) with proper methodology and statistical significance — and turn the results into • Manage lead generation jointly with sales leaders across markets. Partner with the • different country sales leaders in the markets we operate in — aligning on lead volume • and quality targets, funnel definitions, feedback loops and priorities so acquisition and • sales stay tightly connected per market.
Benefits
• We trust you, so we offer flexible working hours, as long it suits both you and your team; • Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps; • Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support; • Cycle-to-Work Scheme; • Health and Life Insurance; • Pension Scheme; • 25 days of Annual Leave (+ Bank Holidays); • Office snacks every day; • Friendly, comfortable and informal office environment in Central London.
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