pragmatike - Head of Growth (Remote)
Requirements
• Type: Full-time (Contractor) • 4+ years of experience managing paid user acquisition for B2C consumer mobile applications. • Proven expertise running and scaling Meta Ads campaigns with full ownership of performance outcomes. • Hands-on experience with TikTok Ads and Google App Campaigns. • Strong understanding of mobile app acquisition, subscription businesses, and conversion funnels. • Deep knowledge of attribution platforms such as AppsFlyer or Adjust. • Experience working with SKAdNetwork (SKAN), deferred deep linking, and iOS attribution challenges. • Strong analytical mindset with expertise in CAC, ROAS, LTV, payback, and campaign optimization. • Comfortable working independently and owning the paid acquisition function. • Experience leveraging AI tools to improve research, reporting, analysis, or campaign optimization. • Excellent communication skills and fluent English. • Experience scaling paid acquisition for subscription-based consumer products. • Background working on AI-powered, social, communication, entertainment, or relationship-focused consumer applications. • Experience managing six- or seven-figure monthly advertising budgets. • Expertise with Apple Search Ads or Google Universal App Campaigns. • Experience implementing attribution infrastructure, event mapping, and measurement frameworks. • Startup or high-growth technology company experience.
Responsibilities
• Own paid user acquisition across Meta, TikTok, Google, and additional acquisition channels. • Manage campaign structure, budgets, bidding strategies, audience targeting, and placements. • Lead creative testing by evaluating assets from internal creative and UGC teams, scaling high-performing campaigns and quickly iterating on underperforming ones. • Optimize the complete acquisition funnel from ad click to subscription conversion, focusing on CAC, ROAS, LTV, and payback. • Scale marketing spend while maintaining strong acquisition efficiency. • Own attribution and measurement across mobile acquisition, including MMPs, SKAdNetwork, deep linking, and post-ATT performance analysis. • Partner with product and leadership to improve onboarding flows, landing experiences, and conversion rates. • Report campaign performance using clear metrics and actionable insights. • Continuously experiment with new audiences, creatives, and acquisition opportunities.
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