MasterClass - Sr. Content Marketing Manager

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting • Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels • Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work • Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches • Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution • Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches • Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities • Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation