GitLab - Senior Manager, Developer Advocacy
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Requirements
• 4+ years leading a developer advocacy team or 7+ years in developer advocacy, developer relations, or technical evangelism roles • Deep understanding of DevOps practices and modern software development workflows • Hands-on experience with Git workflows and collaborative development practices • Knowledge of AI coding assistants and their integration into development workflows • Proven track record creating technical content that resonates with developer audiences (blogs, videos, workshops) • Strong coding skills with the ability to build meaningful demos and contribute to open source projects • Experience gathering and synthesizing technical feedback from diverse user communities • Excellent written and verbal communication skills, with the ability to adapt tone for different audiences • Data-driven mindset with experience measuring content and program effectiveness • Ability to work autonomously in a remote, asynchronous environment • The Developer Advocacy team at GitLab is a globally distributed team that drives adoption through content creation, customer and community engagement, and influencing company strategy to align with user needs. We believe the best advocacy comes from genuine enthusiasm about solving developer challenges. Our team creates the content developers search for, delivers the talks they remember, and builds the relationships that transform skeptics into champions. We work closely with Product, Engineering, and Marketing teams to ensure GitLab remains the platform developers choose when they want to ship better software faster. Learn more in our handbook. • The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Responsibilities
• Lead and develop a team of Developer Advocates, providing coaching, guidance, and fostering their growth • Coordinate team efforts across content, engagement, and cross-functional work to maximize impact • Create technical content that drives adoption — from hands-on tutorials and demo applications to conference talks that showcase GitLab's DevSecOps capabilities • Engage directly with developers, from individual contributors to enterprise teams, to understand their workflows and challenges • Synthesize community feedback into actionable insights for Product and Engineering teams, ensuring GitLab evolves with developer needs • Build and maintain demo environments that showcase GitLab's platform capabilities, particularly in areas like CI/CD, security scanning, and AI-powered development • Collaborate with customers, providing technical guidance and gathering real-world use cases • Measure and report on advocacy impact, using data to refine strategies and demonstrate value to stakeholders
Benefits
• $154,600 - $331,200 USD • How GitLab will support you • Benefits to support your health, finances, and well-being • Flexible Paid Time Off • Team Member Resource Groups • Equity Compensation & Employee Stock Purchase Plan • Growth and Development Fund • Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. • Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. • Country Hiring Guidelines:
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