Goodway Group - Senior Marketing Manager - Full-Time Project

• Agency LOB Marketing — Full Lifecycle • Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals • Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences • Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB • Demand Generation & Campaign Management • Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window • Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts • Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance • Track and report on campaign KPIs; iterate based on data • Email Marketing & Lead Nurturing • Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting • Build and optimize lead nurturing workflows through marketing automation tools • Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack • Product & Solutions Marketing • Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders • Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy) • Contribute to the content and communications calendar in support of Agency LOB goals • Sales Enablement • Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion • Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey • Ensure all materials adhere to Goodway's brand voice, style, and guidelines • Events & Partnership Marketing Support • Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences • Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact • Work with our Agency LOB’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more. • Stakeholder Collaboration • Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action • Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management • Contribute to team documentation and playbooks to ensure continuity beyond the contract period • 5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs • Prior experience marketing to or within the agency ecosystem strongly preferred • Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent) • Strong product and solutions marketing instincts able to translate complex service offerings into clear, compelling messaging • Hands-on sales enablement experience; comfortable working directly with sales and BD teams • Experience supporting or managing event marketing in a B2B context • Ability to operate independently with minimal ramp time this role requires someone who can assess, prioritize, and execute quickly • Excellent written and verbal communication skills; strong editorial judgment • Comfortable working in a fast-moving environment where priorities may shift • Check us out at www.goodwaygroup.com to learn more! • If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.