LightForce Orthodontics - Director, Product Marketing
Requirements
• Experience: 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments. • Education: Bachelor's degree required. A master's degree in engineering, business, marketing or a related discipline is preferred. • Education: • Strategic thinking: Proven ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans that drive commercial results. • Strategic thinking: • Creative instincts: Strong writing and messaging skills. You know how to find the big idea, simplify complexity and make technology matter in a deck and in a room full or decision makers. • Creative instincts: • Product marketing leadership: Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning and sales enablement. • Product marketing leadership: • Analytical skills: Sharp commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement. • Communication: You are bold and organized in thought, with stellar presentation and interpersonal skills and the ability to influence senior leaders and build alignment across technical and commercial teams. • Communication: • Industry knowledge: Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing is a strong plus. • Industry knowledge: • Technology: Experience with Salesforce CRM and marketing analytics platforms is a plus. Experience with 3D visualization, spatial computing or AI is also beneficial. • Technology:
Responsibilities
• The role of Marketing is to provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within the orthodonture office. • The role of Marketing is to provide value • Define product positioning: Develop differentiated positioning, value propositions and messaging that establish LightForce as an integrated generative braces system, connecting AI treatment planning, patient-specific appliances and clinical support.
Benefits
• Define a new category: Help shape the future of orthodontics and establish a new standard for patient-specific appliances. • Define a new category: • Work with creative ambition: Partner directly with a VP of Marketing who values big ideas, bold thinking and excellent execution. • Work with creative ambition: • Make an impact: Influence product strategy, pricing, market perception and commercial growth. • Make an impact: • Build something meaningful: Join a team transforming how orthodontic care is designed, manufactured and delivered. • Build something meaningful: • Flexible work structure, with on-site options at our Boston-area locations. • Flexible work structure • PTO/Paid Holidays • Medical, Dental, and Vision plans • 401k Retirement plan • Fringe benefits • Paid parental leave • Workplace perks such as food/coffee • To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.
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