Later - Retail Media Strategist (Walmart Connect) - Freelance Contractor
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Requirements
• 3+ years of experience in paid media, with direct hands-on experience in retail media networks (Walmart Connect strongly preferred) • direct hands-on experience in retail media networks (Walmart Connect strongly preferred) • Proven track record of owning and optimizing campaigns hands-on (“in platform” execution is non-negotiable) • owning and optimizing campaigns hands-on • Strong understanding of retail media KPIs, attribution models, and optimization levers • retail media KPIs, attribution models, and optimization levers • Demonstrated ability to translate data into actionable insights and strategy • translate data into actionable insights and strategy • Experience creating playbooks, training materials, or upskilling internal teams • playbooks, training materials, or upskilling internal teams • Strong communication skills with the ability to simplify complex concepts for different audiences • simplify complex concepts for different audiences • Comfortable operating in a fast-paced, ambiguous environment with high ownership and accountability • fast-paced, ambiguous environment • Experience with other retail media networks (Amazon Ads, Target Roundel, etc) • Agency experience managing multiple campaigns/clients • Experience working in client-facing environments • client-facing environments • How you work: • How you work: • Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear. • Driven by Impact: • Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights. • Strategic & Customer-Centric: • Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement. • Curious & Growth-Oriented: • Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high. • Collaborative & Resilient: • Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. • Accountable & Honest: • Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity. • Emotionally Intelligent:
Responsibilities
• Strategy • Strategy • Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap • Walmart Connect channel strategy • Identify high-impact opportunities to scale performance based on early pilot results and performance data • high-impact opportunities • Develop channel-specific playbooks for campaign setup, optimization, and reporting • channel-specific playbooks • Translate campaign insights into clear, actionable recommendations for internal stakeholders and (as needed) clients • clear, actionable recommendations • Technical / Execution • Own hands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing) • hands-on keyboard execution • Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP (as applicable) • Sponsored Products, Sponsored Brands, and DSP (as applicable) • Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate) • Troubleshoot performance issues and identify root causes quickly using data • root causes quickly using data • Establish reporting frameworks and dashboards to track performance and surface insights • reporting frameworks and dashboards • Team / Collaboration • Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensure integrated campaign execution • integrated campaign execution • Act as the internal subject matter expert on Walmart Connect—supporting campaign planning and troubleshooting • internal subject matter expert • Collaborate with internal stakeholders to ensure alignment between media strategy and broader campaign goals • alignment between media strategy and broader campaign goals • Participate in client-facing conversations when needed to represent strategy and performance • client-facing conversations • Research / Best Practices • Stay on top of Walmart Connect updates, betas, and best practices, bringing forward new opportunities proactively • Walmart Connect updates, betas, and best practices • Benchmark performance and identify optimization opportunities based on industry trends and competitor activity • optimization opportunities based on industry trends and competitor activity • Continuously refine internal processes to improve efficiency, scalability, and performance outcomes • efficiency, scalability, and performance outcomes • Lead the development of training materials and enablement sessions for internal media buyers • training materials and enablement sessions
Benefits
• We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors. • Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only. • To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. • Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. • $75 - 100 / hour • Co-op team members, independent contractors, and freelancers are not eligible for company benefits. • #LI-Hybrid #LI-Remote • Where we work: • Where we work: • We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. • Diversity, inclusion, and accessibility: • At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. • inclusion-first mindset at every level • building teams for culture add rather than culture fit
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