talkiatry - Director of Clinician Marketing
Requirements
• 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered. • Experience marketing to healthcare provider or clinician audiences, strongly preferred. Familiarity with how clinicians evaluate practice opportunities is a significant advantage. • Exceptional storytelling and communication skills, with the ability to distill complex topics into clear, consumer-friendly messages. • Demonstrated experience leveraging AI tools for audience and content insights, content production, and workflow automation. • Deep expertise in go-to-market strategy, brand positioning, and developing messaging. • Experience working directly with field teams, influencing GTM strategy with audience insights. • Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance. • Collaborative and adaptable, able to navigate cross-functional teams and manage multiple priorities effectively. • Bachelor’s degree required; Master’s degree preferred.
Responsibilities
• DRIVE END-TO-END RECRUITMENT MARKETING CAMPAIGN PLANNING AND EXECUTION ACROSS CLINICIAN PERSONAS (PSYCHIATRISTS, THERAPISTS, AND NURSE PRACTITIONERS), FROM AWARENESS THROUGH COMPLETED APPLICATION. • Own demand generation across paid and organic channels, including web, Doximity, LinkedIn, and Indeed, to deliver a qualified pipeline of clinician applicants, partnering closely with Talent Acquisition on shared funnel and volume goals. • Develop and own Talkiatry's employer brand and clinician value proposition, differentiating Talkiatry in a highly competitive market for mental health talent. • Manage external agencies, contractors, and media partners across paid media, content, and creative to extend team capacity and execute against our hiring targets. • Collaborate cross-functionally with Talent Acquisition, Operations, Clinical, and Creative to optimize the candidate journey and integrate clinician-focused initiatives into broader marketing efforts and storytelling. • Represent the voice of the clinician by conducting and synthesizing both quantitative and qualitative research across clinician personas, ensuring insights inform marketing and talent strategy. • Develop and refine compelling clinician messaging and positioning tailored to Talkiatry's mission and vision. • Partner with Marketing teams to create clinician-facing materials, including landing pages, emails, recruiting collateral, and thought leadership content. • Track and analyze recruitment marketing metrics such as applicant volume, cost per qualified applicant, and conversion to hire, using data-driven insights to inform spend and GTM priorities.
Benefits
• You will be joining a company at a genuine inflection point. Series D funded, with a growing patient base, a platform modernization underway, and a leadership team that is actively investing in lifecycle as a core growth lever. The work you do here will directly shape how thousands of patients experience mental health care and how Talkiatry scales to serve many more. • Top-notch team: A diverse, experienced group motivated to make a real difference in mental health care. • Real ownership: You will have meaningful scope, visibility, and latitude from day one. This is a role where you will build, not just manage. • Work at the frontier: You will lead how Talkiatry applies AI and emerging capabilities to patient engagement at scale, with the infrastructure investment and leadership support to do it right. • Excellent benefits: Medical, dental, and vision effective day one of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more. • Grow your career with us: Hone your skills and build new ones with our Learning team as Talkiatry expands. • It all comes back to care: We are a mental health company, and we put our team's well-being first. • Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.e-verify.gov%2Fsites%2Fdefault%2Ffiles%2Feverify%2Fposters%2FEVerifyParticipationPoster.pdf&data=05%7C01%7Cjill.steger%40talkiatry.com%7Cfe829943872e4bc8dc7b08db83d3c99d%7C803a6c90ec724384b2c01a376841a04b%7C0%7C0%7C638248717875458398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=qFgJNzh246Js%2FFqdsb9OZgN55rg5GpsB0wjiTvkPn9w%3D&reserved=0 & IER Right to Work https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.e-verify.gov%2Fsites%2Fdefault%2Ffiles%2Feverify%2Fposters%2FIER_RighttoWorkPoster.pdf&data=05%7C01%7Cjill.steger%40talkiatry.com%7Cfe829943872e4bc8dc7b08db83d3c99d%7C803a6c90ec724384b2c01a376841a04b%7C0%7C0%7C638248717875458398%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=ivUqrPtiBjGVkMzpMBSYalwvm2Zxhj%2BScqVUX2OfqUA%3D&reserved=0.
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