Lumana - Head of Product Marketing
Requirements
• 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan. • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm. • Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve. • Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software. • Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives. • Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value. • Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution. • Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution. • Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority. • Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies. • Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets. • Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments. • ✍️ Our Hiring Philosophy • We spend a lot of time building best-in-class products since we believe a highly differentiated product is easier to sell. • We aim to provide both product & industry expertise whenever we interact with prospects and customers. • We strongly believe that small teams with very talented people (and the right work environment) deliver much better performance than teams with large headcount. We hire and compensate accordingly. • We value a strong sense of ownership, principled thinking over experience, and thoughtful communication. • Our Interview Process • We keep it focused and respectful of your time—our typical process includes: • A 30-minute conversation with our Talent team • A 60-minute conversation with our VP of RevOps • A Take Home Assignment (3 Hours) • A 45-minute Panel Presentation (Sales, Product Managers, RevOps) • A 30-minute conversation with the CEO • ✨ What We Offer - We believe great talent deserves great support. Here’s how we invest in you: • Competitive Pay: Strong base salary + variable • Equity & Upside: Own a piece of what you're building • Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin • Remote-First Flexibility: Work from where you're most effective, with teammates around the globe • Product Influence: Your voice matters—sales feedback directly shapes our roadmap • For U.S.-Based Employees • Health & Wellness: Comprehensive medical, dental, and vision coverage • Time Off: 15 days PTO, 10 paid holidays, and sick leave • Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup • Remote-Friendly: Flexible hybrid/remote work arrangements depending on location • Parental Leave: Paid parental leave for new parents • Work Setup: $500 home office stipend and top-tier equipment provided
Responsibilities
• Own Positioning & Messaging: Develop and evolve clear, differentiated positioning and messaging frameworks that articulate Lumana’s value across customer segments, industries, and personas. Ensure consistent, credible messaging across all customer-facing touchpoints. • Lead Product & Feature Launches: Partner closely with Product and Engineering to plan and execute launches that drive awareness, engagement, and adoption. Translate roadmap initiatives into market-ready narratives and launch plans. • Enable Sales & Channel Partners: Build high-impact enablement assets including battlecards, one-pagers, pitch decks, competitive insights, and talk tracks. Equip sellers to move faster, handle objections.
Benefits
• PM I5-8 Years of Experience (IC) $150K – $165K • Offers Equity • Offers Bonus • On Target Earnings $165,000 – $180,000 • PM II8-12 Years of Experience (Dir/Head of) $180K – $195K • Offers Equity • Offers Bonus • On Target Earnings $195,000 – $205,000 • We believe in fair pay, clear expectations, and rewarding people for their impact, not just their hours. We value your time and won’t waste it. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please enter your full address. We us this for your offer paperwork, and your information will remain secure. • or drag and drop here • To make the most of your time and ours, we’d appreciate a breakdown of your desired or target compensation - including base, variable, and total OTE. This helps us align early and ensures we’re not moving forward on something that ultimately won’t be a fit. • Employee Referral • Job Board (e.g., Indeed, Glassdoor) • Recruiter Outreach • News Article / Press Event or Conference • I supported launches by writing blog posts or updating the website after launch • I contributed messaging and materials for launches owned by another team • I led cross-functional launches end-to-end, partnering with Product, Sales, and Marketing • I have not been directly involved in product launches • I followed existing positioning and adapted it for content and campaigns • I helped refine messaging within an established framework • I owned or created positioning and messaging frameworks used across GTM teams • I am not familiar with formal positioning work • Competitive battlecards • Pitch decks or talk tracks
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