Varicent - Product Marketing Director - Incentives (Workday) - Remote

• 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS. • 5-7+ years in product marketing leadership roles. • Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact. • Knowledge of or direct experience with SPM technologies (Varicent and competitors). • Experience within the Workday ecosystem (Workday partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems) strongly preferred. • Familiarity with enterprise sales motions, platform selling, and value-based selling models. • Generative AI & Modern Marketing Capabilities • Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate: • Messaging development • Competitive analysis • Persona research • Content creation • Enablement development • Ability to design AI-assisted workflows to improve productivity, scalability, and content quality • Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation • Curiosity and experimentation mindset around emerging AI tools and GTM innovation • Core Competencies • Core Competencies • Exceptional storyteller with strong messaging framework expertise • Ability to create bold, differentiated positioning that elevates category narrative • Clear, compelling written and verbal communication skills • Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights • Collaborative, consensus-building leadership style with executive presence • Established relationships with analysts, influencers, and industry associations preferred • Education • Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field • PERFORMANCE BASED SUCCESS CRITERIA • What is the candidate expected to own, teach, learn and improve once they're on the job? What should a candidate accomplish by when? How will the candidate's career progress throughout the year? • 1-3 Months: Foundation & Strategic Alignment • Develop deep understanding of Varicent’s portfolio, ICP, GTM motions, and competitive landscape. • Audit and refine positioning, messaging, personas, and enablement for assigned product(s). • Establish baseline GTM KPIs/OKRs tied to pipeline influence, win rates, and enablement adoption. • Work with product leadership to align on 12-month product marketing roadmap aligned to revenue and growth priorities. • Support existing GTM motions and marketing campaigns, events. • 4-6 Months: GTM Execution & Revenue Impact • Lead at least one major product or feature GTM rollout with measurable pipeline and revenue potential. • Enable sales and partners with differentiated positioning, competitive intelligence, and value-based narratives. • Drive adoption of AI-assisted workflows to increase messaging/content adoption. • Improve campaign performance, competitive win rates, or sales effectiveness related to assigned product(s). • Strengthen external narrative through thought leadership, events, or analyst engagement. • Establish positive, reliable internal brand. • 7 Months & beyond: Strategic GTM influence and impact • Provide strategic insights to product and executive leadership on market and/or product expansion. • Establish repeatable, high-impact GTM roll outs and enablement frameworks. • Deliver sustained, measurable GTM impact contributing to revenue growth and long-term differentiation.