Veeam Software - Product Marketing Director, Velocity (REMOTE WEST COAST)
Requirements
• 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams. • Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses. • Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement. • Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership. • Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes. • Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred. • #LI-TS1 #remote • What you'll get • What you'll get • Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares • Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents • Medical, dental, and vision coverage starting on your first day • Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program • 401(k) retirement plan with company matching contributions • Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time • AirVet: 24/7 virtual veterinary care at no cost • Legal services, identity protection, and supplemental health insurance options • Tax-advantaged spending accounts for healthcare, dependent care, and commuting • Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Responsibilities
• Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities. • Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy. • Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams. • Develop scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market. • Identify market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy. • Partner with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates. • Establish best practices, measurement, and operational rigor to continuously improve GTM effectiveness across Velocity segments.
Benefits
• In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off. • Zone 1: San Francisco Bay Area, New York City Boroughs • $237,100—$440,200 USD • Zone 2: Washington, California (excluding San Francisco Bay Area) • $217,300—$403,400 USD • Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona • $197,500—$366,800 USD • Zone 4: All other US locations • $171,800—$319,100 USD
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