Baya Systems - Marketing Communications Manager
Requirements
• Essential • 8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech • Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one • Strong track record managing integrated campaigns with measurable pipeline impact • Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar) • Familiarity with MS Office suite, Email campaign tools (Mailchimp, • Familiarity with AI-driven marketing skill sets. • Excellent written and verbal communication skills in English • Comfortable working across time zones and collaborating with distributed teams • Self-starters that are hands on and driven to move fast. • Preferred • Experience at a fabless semiconductor company, IP licensor (e.g. Arm, Cadence, Synopsys ecosystem), or EDA vendor • Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend • Experience managing or mentoring junior marketing staff • Fluency in a second language relevant to key markets • Background or degree in Electrical Engineering, Physics, or Computer Science — or demonstrable depth in semiconductor products (SoC, chiplet architectures, interconnect IP, ASIC, power ICs)
Responsibilities
• Content Strategy & Development • Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers • Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences • Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials • Campaigns & Demand Generation • Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars • Manage email marketing, LinkedIn, industry publications (e.g. EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements • Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results • Brand & PR • Manage relationships with industry analysts (e.g. Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings • Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets • Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES, etc.) • Sales & Licensing Enablement • Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits • Partner with Sales and Business Development teams to tailor messaging for key verticals: datacenter, AI infrastructure, automotive, and Edge IoT • Supporting conversion through the customer journey with announcements, targeted content and technical positioning
Benefits
• Competitive base salary benchmarked to market (US and UK ranges available) • Performance bonus tied to individual and company OKRs • Equity / options package with 4-year vest and 1-year cliff • Flexible working — remote-friendly with hub offices in Santa Clara, Austin, Cambridge, and London • Budget for industry events, training, and professional development • A lean, high-ownership environment where your work is visible and your voice matters • Salary commensurate with experience • Performance incentives • Comprehensive medical, dental, and vision benefits • 401(k) retirement plan
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