ElasticElastic logo - Lifecycle Marketing Manager
Requirements
• 6+ years of email marketing experience, with a strong track record in lifecycle marketing • 5+ years of hands-on Marketo experience, including building complex nurture architectures • Demonstrated ability to drive measurable outcomes: conversion rate improvement, pipeline influence, or engagement lift • Experience working in or alongside product-led growth (PLG) motions • Strong copywriting skills with the ability to write for technical audiences without losing clarity • Comfort working with product telemetry data and behavioral signals to inform messaging strategy • Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously • Collaborative by nature, with experience coordinating across cross-functional teams in a fast-paced environment • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave
Responsibilities
• Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging • Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion • Scale product-led lifecycle programs across global regions and user segments • Write and edit compelling email copy for developer, technical, and business audiences — adapting tone and messaging to persona and lifecycle stage • Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging • Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders • Maintain a modular content library to accelerate execution and support localization • Build and manage end-to-end automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs • Implement product telemetry- and behavior-based triggers to activate timely messaging at key lifecycle moments • Ensure program architecture is scalable, well-documented, and follows deliverability best practices • Drive measurable improvement in trial-to-paid conversion rate through targeted nurture programs • Build and optimize onboarding, feature adoption, and re-engagement sequences • Develop localized nurture tracks to support global audiences across distinct use cases and personas • Maintain QA, deliverability standards, and compliance with global email regulations • Contribute to documentation and best practices that support repeatable, scalable execution
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