Elastic - Senior Product Marketing Manager
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Requirements
• 8+ years of product marketing experience in B2B technology, with meaningful time at the platform or portfolio level — you have owned a platform narrative, not just supported one • A demonstrable track record of building positioning and messaging that changed how a market described a company or a category • Exceptional storytelling ability — on paper, on stage, and in the room — with a portfolio of work that shows both strategic rigor and creative ambition (candidates will be asked to submit a portfolio / examples of past work) • Proven ability to work directly with executive leadership: developing their POV, preparing them for high-stakes engagements, and holding your own in senior-level conversations • Strong cross-functional operating instincts — you know how to build influence without authority and how to move fast through organizations that are complex • Deep fluency in data, search, AI, and enterprise technology — you understand what customers are building with these tools and why it matters at a business level • An execution-first orientation: you are the person who makes things happen, not the person who documents the plan and waits for others to act • Building or contributing to a brand narrative or messaging platform from the ground up • Working in or alongside a creative strategy, brand, or corporate communications function • Developing keynote narratives or executive presentation content for large-scale industry events • Competitive strategy or analyst relations in enterprise infrastructure, data, or security markets • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave • Security & Privacy Responsibilities: Take ownership of protecting the confidentiality, integrity, and availability of organizational data and systems by following applicable privacy and security policies, standards, and procedures. Ensure that all individual contributions follow Elastic’s Secure Software Development Framework (SSDF). Proactively participate in mandatory role-based training to ensure personal technical execution consistently aligns with the highest standards of data protection, data privacy, and system resilience.
Responsibilities
• Own Elastic's portfolio-level positioning and messaging — the architecture that spans search, observability, and security and makes the whole greater than the sum of its parts. • Develop and maintain the master message platform: the POV, proof points, and category language that PR, AR, sales, and the broader marketing organization draw from. • Partner with product marketing, analyst relations, and PR to ensure Elastic's category framing is consistent from analyst briefings to press pitches to sales conversations. • Lead the go-to-market narrative for major platform moments — launches, announcements, and strategic pivots — ensuring every asset, audience, and channel touchpoint tells a coherent and compelling story. • Serve as the primary operational driver of the Portfolio Product Marketing team: own the editorial calendar, manage cross-functional workstreams, and move projects from brief to delivery with pace and precision. • Partner with demand generation to ensure campaigns are anchored in the right portfolio narrative and carry a creative standard that builds brand alongside pipeline. • Develop sales enablement materials — narratives, positioning frameworks, competitive guides — that give the field the story and the tools to win. • Build and own the portfolio-level story: origin, differentiation, vision, and the human context that makes Elastic's platform feel distinct and worth choosing. • Reimagine customer stories from metric summaries into genuine narratives — the kind that make other organizations want what those customers have. • Develop thought leadership content and executive POV that earns attention from technical decision-makers and executives and earns Elastic a seat in conversations it is not yet part of. • Set and uphold the creative standard for everything the team produces — from keynote narrative to campaign concept to long-form content. • Work directly with Elastic's senior leadership to develop and refine the executive POV platform — the perspectives, proof points, and frameworks that make the CEO and senior leaders genuinely compelling in press interviews, analyst briefings, and on stage. • Build and maintain trusted relationships across product, engineering, sales, demand generation, PR, AR, and events — operating with influence rather than authority and getting great work done through collaboration. • Present strategy and creative recommendations to executive stakeholders with clarity, confidence, and conviction.
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