AlphaSense - Customer Advocacy Marketing Manager
Requirements
• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution. • Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue. • Proven track record of owning content projects end-to-end, including legal/compliance coordination. • Experience owning vendor relationships and budget, ideally for review-generation or reference platforms. • Strong written communication skills and an eye for turning customer insight into compelling assets. • Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred. • Comfortable managing on-site logistics for large customer-facing events.
Responsibilities
• Strategy & Prioritization • Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities. • Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue. • Content Production • Content Production • Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval. • Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale. • Own the creation and promotion of customer spotlights. • Manage updates to existing case studies and customer stories as messaging and strategy evolve. • Customer Reviews & Platform Ownership • Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius. • Own vendor relationships and budget for review platforms, including contract renewals and spend decisions. • Logo Management • Logo Management • Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance. • Customer Awards Program • Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule. • Event Content Capture • Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event. • Workflow & Operations • Own and continuously refine the end-to-end content workflow, from intake to publication. • Project manage creation, review, and approval processes for all customer proof-point assets. • Reporting & Analysis • Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence). • Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager. • Stakeholder Communication • Maintain proactive communication with Sales, CS, Product Marketing, and Legal. • Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline. • For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below. • You may also be offered a performance-based bonus, equity, and a generous benefits program.
Benefits
• $90,000—$124,000 USD • AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination. • In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. • Recruiting Scams and Fraud • We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note: • AlphaSense never asks candidates to pay for job applications, equipment, or training. • All official communications will come from an @alpha-sense.com email address. • If you’re unsure about a job posting or recruiter, verify it on our Careers page. • If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.
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