AppLovin - CRM & Lifecycle Marketing Specialist - Growth Marketing
Requirements
• 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool. • Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email. • Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report. • AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live. • Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it. • Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved. • Workflow automation experience • Familiarity with PostHog, Superset, Trino or other big data platforms • B2B SaaS, adtech or e-commerce background • Email deliverability experience — sender reputation, authentication, inbox placement • AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. • Other Types of Pay: Equity eligible • Other Types of Pay: • Health Insurance: Medical, Dental, Vision, Life, Disability • Health Insurance: • Retirement Benefits: 401(k) Retirement Plan
Benefits
• What You'll Own • What You'll Own • CRM data quality — The data flows from our data platform through Salesforce into HubSpot. You understand every step of that chain, know what's happening in Salesforce upstream, and can verify and fix issues at source — without waiting on someone else to investigate. • CRM data quality • The automation layer • The measurement — track what's working end-to-end, consistently run tests and iterate, drive improvements. • The measurement • The expansion — CRM beyond email is on the roadmap. LinkedIn, direct mail, SMS, gifting, and event-driven outreach. We are at the beginning of a new phase of growth. • The expansion • Paid Time Off: Unlimited Discretionary Time Off • Paid Time Off: • Paid Holidays: 10 paid holidays per year • Paid Holidays: • Paid Sick Leave: 80 hours per year • Paid Sick Leave: • Method of Application: Apply online • Method of Application: • Application Window: The application window is expected to close within 30 days of the posting date. • Application Window: • All questions or concerns about this posting should be directed to [email protected]. • $153,000—$200,000 USD • USA Base Pay Range: all other States (excludes CA, NY, WA) • $130,050—$170,000 USD
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