• Design and execute ABM plays across acquisition, competitive displacement, and named accounts
• Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
• Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
• Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
• Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
• Map buying committees within target accounts to refine messaging and outreach
• Own reporting on pipeline sourced/influenced, account engagement, and campaign performance