coinmarketcap - Coin Market Cap Ltd - Senior Marketing Specialist

Global / Hong Kong / Singapore / Kuala Lumpur / Penang / Taipei3mo ago

In Office Senior APAC Cryptocurrency Marketing Manager Crypto Marketing Manager Storytelling Product Marketing Team Management Team Leadership KPI Tracking

Requirements

• 1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. • 2. Proven track record of launching products and driving adoption through hands-on marketing efforts. • 3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. • 4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. • 5. Exceptional communication and storytelling skills, with both technical and creative expertise.

Responsibilities

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. • Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. • Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. • Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. • Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). • Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.