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Jobs(26,662)/Inside Sales Representative Role(40)/Apera AI Inc (2) - Technical Inside Sales Representative - Canada (Remote)
Apera AI Inc

Apera AI Inc - Technical Inside Sales Representative - Canada (Remote)

Remote - Canada$90k - $150k+ Equity3w ago
RemoteMidNARoboticsLogisticsInside Sales RepresentativeTechnical Sales RepresentativeB2BLead GenerationSalesforceCloseCRM Management

Requirements

• 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing. • Strong technical aptitude, with a proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators. • Exceptional verbal, written, and presentation skills; able to communicate in a compelling, persuasive way and influence stakeholders at every level. • Ability to simplify complex technical concepts into clear customer value and a compelling business case. • Demonstrated success in proactive outbound prospecting and self-generated pipeline. • Proven track record of meeting or exceeding sales targets. • Experience working closely with Marketing, including lead follow-up and campaign-driven selling. • Strong virtual selling skills, including conducting live product demos and solution-based consultative selling. • Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.). • Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred; a Business degree with demonstrated technical sales experience will also be considered. • Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision. • Prior experience in an applications engineering, field service, or technical support role before moving into sales. • Experience selling to Tier 1 or Tier 2 manufacturers in sectors like automotive, packaging, or logistics. • Experience with marketing automation, sales engagement, or account-based marketing tools.

Responsibilities

• Proactive Prospecting & Pipeline Generation • Proactively identify, research, and engage new prospects across the Value Account segment through outbound calls, email, LinkedIn, and targeted campaigns. • Consistently generate new pipeline, meeting weekly targets for new conversations, qualified opportunities, and virtual demonstrations. • Respond rapidly to marketing-generated leads, qualifying and converting them into active opportunities. • Own and Grow Value Accounts • Manage a book of mid-sized customers (Value Accounts) across North America. • Build relationships with key decision-makers in engineering, operations, and purchasing. • Identify expansion opportunities within existing accounts, including additional robot cells, lines, and plant locations. • Technical, Consultative Selling • Develop a deep working knowledge of Apera’s AI vision products, robotic applications, and integration requirements. • Lead technical discovery to understand customer applications, including part characteristics, cycle-time targets, cell layout, robot platform, and integration constraints. • Deliver confident, credible virtual product demonstrations (e.g., using Apera Vue) and independently answer first-line technical questions. • Assess application fit early, qualify opportunities on technical feasibility, and engage applications engineering for complex requirements. • End-to-End Sales Responsibility • Prepare, send, and manage quotes and proposals. • Deliver compelling, persuasive presentations tailored to engineering, operations, and executive audiences. • Handle objections, negotiate effectively, and influence multiple stakeholders toward a buying decision. • Follow up consistently to close deals and hit revenue targets. • Marketing Alignment • Marketing Alignment • Partner closely with Marketing on target segments, account lists, campaigns, webinars, trade shows, and events. • Agree on lead definitions, handoff process, and follow-up timelines, and close the loop on every lead in the CRM. • Participate in regular joint sales and marketing pipeline reviews. • Account Strategy & Forecasting • Maintain a strong pipeline and forecast accurately in the CRM (e.g., HubSpot). • Track customer activity, deal progress, and opportunity health. • Work with sales leadership to refine strategies for high-conversion outreach. • Collaboration & Support • Coordinate with engineering and applications teams on complex technical evaluations. • Provide input to product teams based on customer feedback and application requirements. • Ensure smooth handoff to delivery and customer success post-sale.

Benefits

• Purpose with impact: You’re not building for someday. You’re deploying systems that are improving production right now. • Purpose with impact • improving production right now. • Compensation: Competitive salary in the range $90,000 – $150,000 CAD OTE per year (base salary + incentive), plus stock options and comprehensive benefits. • Equity for every employee — because we all build Apera together • Equity for every employee • Growth at the edge: Gain exposure to AI, vision, and advanced automation — all in one role. • Growth at the edge

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