Power Digital - Account Director, CRO

• A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates. • Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month. • Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs. • Learning and Adaptation: Continuously adapting strategies based on data from test results. • Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team. • Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders. • Technology Utilization: Leveraging CRO tools and technologies effectively to enhance processes and outcomes. • Experience speaking to business-level metrics such as LTV:CAC, MER, etc. • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development. • Key Performance Indicators (KPIs) • Revenue Impact: Increased revenue attributed to conversion rate optimization. Demonstrate the impact of CRO efforts on clients' ARPU generation within the first three sprints (months) or 90 days of engagement with the client by at least 20% lift • Manages a portfolio of approximately 9 client accounts totaling ~$55K in monthly recurring revenue, with an average client revenue allocation of ~$13,750K per team member, while maintaining strong client performance and ~89% bi-annual retention. • 9 client accounts totaling ~$55K in monthly recurring revenue • client revenue allocation of ~$13,750K per team member • ~89% bi-annual retention • Client Retention: Retain clients by consistently delivering value through personalized CRO strategies and maintaining regular communication to ensure satisfaction. Focus on building strong relationships during the first two months, aiming for an 89% retention rate • Conversion Rate Improvement: Achieve a 10% increase in funnel conversion rates for the key metrics identified as priorities ("metrics on fire") on client websites in the first two -three months. Continuously optimize and improve overall conversion rates by focusing on main metrics that require attention and enhancement • Client Satisfaction: Ensure clients are satisfied with conversion rate optimization efforts and overall service by improving client feedback and satisfaction levels. The target is to achieve an average client satisfaction score of 4.5 out of 5 on feedback surveys within the first 3 and 6 months with the client. This will be accomplished by regularly communicating progress, proactively addressing client needs, and resolving any concerns that arise. • Client Escalation: Ensure client escalations are resolved and churn is avoided by maintaining 95% escalations closed with the client retained and active 60 days post resolution. Proactively and accurately logging 100% of escalations on a weekly basis in the CS Sentiment Sheet, partnering with the escalation lead assigned to define an action plan and providing at least two updates per week to clients and CS team until closure. • Service expansion new pipeline of $25k/quarter • Most Important Things (MITs) • Collaboration within the POD: Ensuring cross-departmental collaboration, coaching, development and communication to serve client needs. • Client Retention: Maintain monthly recurring revenue retention & prevent churn risks.