Midstream Health - Head of Marketing
Requirements
• A marketing builder • You’ve built or scaled marketing in early-stage B2B or health tech companies and are comfortable creating structure where little exists. • A strategic storyteller • You frame complex industry challenges in ways that resonate with enterprise buyers and executive decision makers. • Hands-on and execution oriented • You’re comfortable writing, launching campaigns, and shaping messaging while building the systems that will scale marketing. • You understand enterprise sales cycles and multi-stakeholder decision making. • A strong cross-functional partner • You work closely with sales, product, and leadership to ensure marketing reflects real buyer conversations and drives pipeline.
Responsibilities
• Define Midstream’s market narrative • Develop clear messaging around the financial and operational pressures facing health systems and how Midstream improves operational efficiency and financial performance. • Build thought leadership • Position Midstream as a credible voice in healthcare operational transformation through executive content, industry insights, and educational material on AI-enabled operations. • Drive demand generation • Design and execute programs that convert awareness into pipeline through webinars, events, digital campaigns, and strategic account engagement. • Lead product marketing • Translate Midstream’s capabilities into clear market value through positioning, competitive differentiation, sales enablement, and product launch support. • Build the marketing operating system • Establish the infrastructure needed to scale marketing, including campaign planning, analytics, lead attribution, and CRM alignment with sales.
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