SpryPoint - Head of Marketing
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Requirements
• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus • 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability • Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated • Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement • Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution • Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally • Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met • Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus • Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles • Experience owning large-format annual client conferences and high-investment industry event programs • Background in high-growth, PE-backed, scale-up SaaS environments • Familiarity with channel partner marketing models and partner-influenced pipeline reporting • Experience building or scaling a product marketing function, or working closely alongside a PMM team
Responsibilities
• 1. Revenue Marketing - Combining inbound and outbound pipeline generation, including digital, field, and partner marketing in coordination with sales. • Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP • Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results • Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable • Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths • Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals • Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline • Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns • Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences • Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience • Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline • 2. Product Marketing & Positioning - Owning SpryPoint’s category narrative, competitive differentiation, and buyer-facing messaging across all channels and personas. • Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework • Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage • Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights • Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories) • Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions • Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20–40-year-old CIS platforms • Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework • Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets • Develop an analyst and industry influencer engagement strategy, including selection consultant briefings and advisory relationships that build pre-RFP awareness • Leverage AI to create a system that takes signals from the market, competitors, and social media to create content, battlecards, and updated messaging for SpryPoint • 3. Content Strategy & Brand - Directing content output and brand consistency in service of pipeline creation and positioning goals. • Utilize AI and a network of agencies and contractors spanning content, design, and web, managing output to support a GTM-aligned content calendar • Build a content engine that serves every stage of the buyer journey: thought leadership and market education, mid-funnel persona-specific assets, and late-stage proof content • Ensure all marketing content aligns to SpryPoint’s GTM strategy, ICP tier priorities, and campaign calendar • Own SpryPoint’s web presence as a demand generation asset; SEO strategy, conversion optimization, and content currency • 4. GTM Engineering & Team Leadership • Partner with the VP of Revenue Operations on lead scoring, ABM targeting, and outbound prospecting campaign operationalization • In collaboration with RevOps, build the reporting cadence, dashboards, and KPIs delivering marketing performance visibility with board-level consumption in mind—including pipeline contribution, inbound lead volume, cost per lead, and event ROI • Modernize the tech stack to bring in cutting edge, AI-powered tools that enable the marketing team to work faster and more efficiently • Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO • Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team • Advise on the timing for hire and development of a Demand Generation Manager • Manage the full marketing budget with transparency to spend-to-pipeline ratios • Work closely with Sales, RevOps, Product, and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives
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