Fireworks AI - Head of Marketing Operations

• Marketing Technology Stack and Architecture • You own the marketing tech stack end-to-end: selection, implementation, integration, and the standards that govern how data flows between systems. This includes the marketing automation platform, CDP or warehouse-native architecture decisions, enrichment, and the integration layer with Salesforce. Success is measured by stack reliability, total cost of ownership, and the speed at which marketing can launch new programs. • Marketing Operating System and Program Management • You run the operating rhythm of the marketing team. This includes the annual and quarterly planning process, goal setting and tracking, weekly business reviews, and cross-functional program management across demand gen, product marketing, content, and brand. You own the marketing budget model, vendor contracts, headcount planning support, and the prioritization framework that turns a long list of ideas into a focused roadmap. You are the connective tissue that makes the rest of the marketing team faster, more aligned, and easier to scale. Success is measured by on-time program delivery, budget accuracy, and team velocity. • Lifecycle, Lead Management, and Scoring • You own the full lifecycle from anonymous visitor through closed-won, including lead scoring, MQL and PQL definitions, SLA enforcement, and the handoff to sales. This includes the operational rigor around routing, nurture, and re-engagement. Success is measured by SDR conversion lift and clean handoff metrics. • Attribution, Reporting, and Analytics • You own marketing analytics, attribution methodology, and the dashboards that the executive team and the board see. This includes pipeline attribution, channel ROI, and the quarterly marketing performance review. Success is measured by leadership confidence in the numbers and by speed of decision-making informed by them. • Data Governance and Compliance • You own data hygiene, privacy compliance (GDPR, CCPA, and emerging US state laws), and the governance model that keeps our database trustworthy as we scale. Success is measured by data quality scores, deliverability rates, and zero material compliance incidents. • What Success Looks Like • Marketing-sourced pipeline is reported with confidence and audit-ready definitions • Lead scoring drives measurable lift in downstream conversion rates • The full funnel from visitor to closed-won is instrumented and visible in shared dashboards • Campaign launch time drops as a result of better operational playbooks • Marketing and sales agree on the data, the definitions, and the single source of truth • The marketing team operates on a clear quarterly cadence with shared priorities, transparent budget, and on-time delivery against the plan • The SVP of Marketing and the broader exec team have real-time visibility into team capacity, program status, and spend without chasing updates • What This Role Does Not Own • Campaign creative and execution: Demand Gen leader • Sales technology and territory design: Sales Operations • Product analytics and PLG instrumentation: Product and Data teams