Sidecar Health - VP of Marketing
Requirements
• 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role • Deep expertise in demand generation and ABM • Proven track record managing multimillion-dollar paid media budgets • Experience working alongside SDR/BDR teams • Fluency with modern AI tools and a clear point of view on how to apply them across a B2B marketing function • A builder's mentality — you thrive where infrastructure still needs to be created • Strong analytical skills and comfort using data to make decisions and report on performance • Executive presence — you can represent marketing credibly to C-level stakeholders and board audiences • Bachelor's degree required • What You'll Get • What You'll Get • Competitive salary, uncapped incentive bonus, and equity package • Comprehensive Medical, Dental, and Vision benefits • A 401k retirement plan • Paid vacation and company holidays • Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.
Responsibilities
• Demand Generation • Demand Generation • Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments • Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale • Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools • Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue • Paid Media & Digital Programs • Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic • Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency • Continuously optimize channel mix and creative based on performance data • Content & Nurture • Content & Nurture • Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences • Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles • Own website strategy and optimization, including conversion rate improvement and intent-signal activation • AI & Marketing Technology • Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis • Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows • Team Leadership • Team Leadership • Lead and develop a high-performing marketing team that executes across channels with speed and accountability • Define team structure, role scope, and future hiring needs as the company scales • Report to the CMO; partner closely with Sales, Product, and Operations leadership
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