Own the brand’s Instagram presence, including feed, stories, and reels
Translate high-end brand creative into a cohesive, elevated Instagram grid that acts as a living brand billboard
Create and maintain a consistent visual language across posts, stories, reels, and infographics
Design polished, on-brand social assets using tools like Canva (or similar), including:
Instagram stories
Educational graphics
Product storytelling content
Write captions that feel human, intentional, and brand-building, balancing emotion, humor, and education
Actively engage with the community by responding to comments and DMs in a warm, authentic, brand-appropriate voice
Collaborate closely with the TikTok lead to share content, ideas, and formats across platforms
Use AI tools to thoughtfully support ideation, content creation, and efficiency
Manage social content calendars, ensuring consistent, high-quality output
Partner with external photographers, product stylists, and models to manage photoshoots, select final assets, and ensure outputs meet brand standards
WHAT WE SEEK
8+ years of experience managing Instagram for a brand, ideally in beauty, fashion, or lifestyle
Proven ability to build or evolve a brand’s visual identity on Instagram
Exceptional aesthetic judgment and a strong creative eye; portfolio or Instagram account demonstrating taste, consistency, and storytelling skill
Hands-on experience using design and editing tools like Canva to create polished, on-brand content
Experience creating social content that feels timeless, consistent, and brand-forward rather than trend-chasing
Strong visual and written storytelling skills, including captions that feel human, intentional, and brand-building
Confidence engaging with a community and representing a brand voice publicly
Familiarity with using AI tools to support content creation, editing, or ideation
Strong comfortability with photographers, stylists, and creative partners
Highly organized, detail-oriented, and able to manage multiple priorities
Passion for beauty, haircare, and brand storytelling
Ability to create timeless content that builds brand equity, not just chase trends
LOCATION
This role is fully remote within the United States, with travel for team meetings, brand moments, photoshoots, and events.
The full compensation package is based on candidate experience.
$100,000 - $135,000 USD
We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.
Agency and Third Party Recruiter Notice: Agencies that submit a resume to Arcaea must have a current executed Arcaea Agency Agreement executed by the Director, People Operations. In addition Agencies may only submit candidates to positions for which they have been invited to do so by an Arcaea Recruiter. All resumes must be sent to the Arcaea Recruiter under these terms or they will not be considered.
If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
Arcaea participates in E-verify to determine employment eligibility.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
Benefits
$100,000 - $135,000 USD
We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.
Agency and Third Party Recruiter Notice: Agencies that submit a resume to Arcaea must have a current executed Arcaea Agency Agreement executed by the Director, People Operations. In addition Agencies may only submit candidates to positions for which they have been invited to do so by an Arcaea Recruiter. All resumes must be sent to the Arcaea Recruiter under these terms or they will not be considered.
If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact [email protected].
Arcaea participates in E-verify to determine employment eligibility.