Bondora - Head of CRM & Lifecycle Marketing

• Own Active Customers and Active Balance per Customer: deliver against quarterly targets for both metrics, using lifecycle, reactivation, repeat-loan, refinancing, and add-on initiatives as the levers under direct ownership. Returning applications, originations, and channel ROAS are the key driver metrics to monitor and influence • Own Active Customers and Active Balance per Customer • Orchestrate Bondora's customer-level engagement system: own the data → decision → orchestration → delivery → outcome → data loop across owned digital surfaces, direct messaging channels, paid media audience syncs, and support surfaces. • Orchestrate Bondora's customer-level engagement system • Lead and develop the team: coach and lead three team members while remaining a hands-on leader yourself, in line with Bondora Functional Lead’s expectations. • Lead and develop the team • Drive cross-functional partnerships: acquisition, product, analytics, engineering, legal, risk, and country managers. Drive prioritisation toward decisions. • Drive cross-functional partnerships • Analyse, learn, iterate: feed performance insights back into model retraining, rules tuning, and channel optimisation. • Analyse, learn, iterate • 10+ years hands-on lifecycle/CRM/retention marketing, fintech or recurring-revenue models preferred. • Direct experience building/rebuilding a retention function in a scale-up. • AI fluency: Comfortable using AI tools to improve segmentation, campaign optimisation, workflow automation, and marketing insights, with strong judgment on where human oversight is essential. • 5+ years leading and managing a team. • Deep expertise in direct channels (email, SMS, WhatsApp, push) across segmentation, automation, performance optimisation. • Hands-on with modern automation platforms (Braze strongly preferred; Iterable/SFMC/HubSpot acceptable). • What can you expect at Bondora? • 🎯 Be part of Bondora’s ambitious journey toward 1BN in revenue - your work will have a real impact. • 💰 Enjoy a competitive salary and amazing benefits: 5 weeks of vacation, private healthcare compensation, hobby grant, mental health support, share options, and much more! • 📈 Work in an environment that encourages growth and innovation - with resources and budget for continuous learning. • The next steps • The next steps • If you have the guts, ideas, and a team vision, apply now! • Our hiring process: • Our hiring process: • 1️⃣ Meet Anna, our Recruiter — your first chat to share your story and ambitions.2️⃣ Meet Mario, CMO. 3️⃣ Tackle a home task to showcase your skills.4️⃣ Complete our personality and logic assessments via Alva Labs.5️⃣ Leadership interview with Juris and Liisi.6️⃣ Chat with Olga Kikas, our Chief of People.7️⃣ In-Person meeting with Mario.8️⃣ Meet Pärtel Tomberg, our CEO.9️⃣ 🎉 If the stars align — welcome to Bondora! • Mario • personality and logic assessments • Juris and Liisi • Olga Kikas • Pärtel Tomberg • If you'd like to read how Bondora collects, uses, and protects your personal data during recruitment, please see HERE.