Wheely - CRM & Loyalty Lead / Head of CRM
Requirements
• 5+ years of hands-on experience in CRM campaign management. • Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar. • Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimizations. • Strong data-driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics. • Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.
Responsibilities
• Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels. • Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices. • Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments). • Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.
Benefits
• Office-based role in West London, four days a week with flexible start and finish times, plus one remote day of your choice • Competitive salary • Employee stock options plan • Private medical and dental insurance • Life and critical illness cover • Best-in-class equipment • Monthly credit towards Wheely journeys • Cycle to Work scheme • Professional development stipend • Relocation support, including visa sponsorship and allowance • All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice
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