absorblms - Senior Manager, Customer Marketing
Requirements
• Bachelor's degree in Marketing, Business, Communications, or a related field would be an asset. • 7+ years of B2B software marketing experience, with a strong focus on customer marketing, lifecycle marketing, retention, or customer engagement. • 2+ years of people leadership experience managing and developing direct reports. • Demonstrated success building and executing customer lifecycle programs that drive adoption, retention, and customer growth. • Experience developing customer advocacy programs, including references, testimonials, reviews, and customer storytelling. • Strong analytical mindset with experience measuring campaign performance and translating insights into action. • Hands-on experience with CRM, marketing automation, customer data, and analytics platforms. • Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment. • Strong communication and stakeholder management skills. • Experience partnering with Customer Success organizations to improve customer outcomes. • Passion for delivering exceptional customer experiences and building lasting customer relationships. • Curiosity and enthusiasm for leveraging AI and automation to improve marketing effectiveness and scalability. • Are you ready to become an Absorber?
Responsibilities
• Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion opportunities. • Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioural triggers, and lifecycle milestones. • Create targeted campaigns that increase feature adoption, product utilization, and overall customer value. • Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness. • Lead and evolve customer advocacy initiatives, including customer references, testimonials, reviews, case studies, and success stories. • Partner with Customer Success and Sales teams to identify, nurture, and activate customer advocates across the customer base. • Expand customer participation in advocacy programs, community initiatives, events, webinars, speaking engagements, and other brand-building opportunities. • Lead, coach, and develop a team of two marketers supporting lifecycle marketing and customer advocacy programs. • Establish clear priorities, goals, and development plans while fostering a culture of collaboration, accountability, experimentation, and customer-centric thinking. • Collaborate closely with Customer Success, Product Marketing, Product Management, Revenue Operations, and Marketing Operations to deliver integrated customer programs. • Partner with Content and Creative teams to develop compelling customer communications and experiences that strengthen engagement and loyalty. • Present program performance, insights, and recommendations to stakeholders, helping inform customer growth and retention strategies.
Benefits
• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs • Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities. • Our values are simple: • We achieve exceptional results by genuinely caring about each other and the work we do • We’re united, and we grow through our commitment to elevating continual learning!
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