Simetrik - Head of Inbound & Demand Generation
Requirements
• 10+ years B2B demand generation, inbound, or growth marketing in enterprise software (3+ years in fintech, payments, banking, or enterprise finance software) • Proven experience building/running inbound demand engines (SEO, content, automation, nurture, conversion) for US enterprise ICP (CFO/COO/Controller/Head of Payments buyers) • Led and defended MQL-to-SQL conversion and marketing-sourced pipeline to VP/CRO/COO on a weekly basis • Evidence that organic/content channels fed pipeline, not just traffic/followers • Experience running field and events motions with measurable pipeline impact • Hands-on builder-operator mentality; ships work before delegating • Strong working knowledge of payments, banking operations, or financial controls • Bias for AI-native execution (AI workflows, AI content/SEO/research/account intelligence) • US-inbound demand experience for a US expansion of a LATAM/EMEA enterprise software company • Experience building/executing executive communities (e.g., CFO Club, advisory groups) • Proven demand-gen execution via LinkedIn • Experience with modern demand stack: Salesforce, HubSpot, Claude, intent/enrichment/SEO/web analytics tools • Existing relationships with tier-1 US fintech and banking journalists, community curators, or conference organizers • 10+ years demand gen/inbound/growth in enterprise B2B software, with fintech/payments/banking/enterprise finance focus • Based and authorized to work in the US • Proven track record defending marketing pipeline to senior finance/sales leadership
Responsibilities
• Own the integrated Inbound and Demand Generation engine, from strategy through execution—measured by compounding, interconnected performance. • Iteratively refine performance using dashboards and weekly data. • Key Accountabilities • Marketing-sourced pipeline (US): Sole accountable owner, reporting weekly with Sales. • Marketing-sourced pipeline (US): • Inbound pipeline & funnel velocity: Conversion/speed from visit → MQL → SAO; constant insight feedback. • Inbound pipeline & funnel velocity: • MQLs & MQL to Opportunity conversion: Lead quality and handoff standards that withstand CRO review. • MQLs & MQL to Opportunity conversion: • Website & conversion performance: Traffic-to-lead conversions on simetrik.com’s demand-gen surfaces; collaborates with GTM Engineering. • Website & conversion performance: • ABM account penetration: Tier-1 engagement, informed by intent signals and content. • ABM account penetration: • Event-influenced pipeline: Select conferences, executive dinners, and community events converted to pipeline/meetings, with attribution. • Event-influenced pipeline: • Impact & Scope • Inbound Conversion: Own all US buyer conversion paths on simetrik.com. • Inbound Conversion: • SEO & Content-Led Demand: Strategy and execution for US ICP. • SEO & Content-Led Demand: • Webinars & Digital Programs: Buyer-driven calendar with tracked pipeline. • Webinars & Digital Programs: • LinkedIn at Demand-Gen Layer: Oversee US LinkedIn campaigns and company-page effectiveness. • LinkedIn at Demand-Gen Layer: • Account-Based Marketing: Execute named-account US programs, including Experience Club. • Account-Based Marketing: • Field & Events: Select high-ROI events; host curated executive dinners; all tied to pipeline generation. • Field & Events: • Executive Community & PR: Build/maintain US executive finance community, manage PR/journalist relationships. • Executive Community & PR: • Swag, Gifting, Direct Mail: Develop ABM gifting/experience strategies. • Swag, Gifting, Direct Mail: • Cross-functional Partnership: Single point of accountability for US marketing pipeline. • Cross-functional Partnership:
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