preply - Marketing Analytics & Finance Growth Senior Manager, B2C

London, Greater London, United Kingdom+ Equity4mo ago

In Office Senior EMEA Nonprofit Finance Manager CFO Head of Finance B2C Digital Marketing CAC LTV Financial Modeling

Requirements

• 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.) • A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined. • Experience at a high growth B2C, marketplace, or subscription business. • Deep understanding of CAC, LTV, payback periods, and channel efficiency. • A clear communicator who can defend a specific recommendation under senior challenge. • A track record of influencing marketing or growth teams and building frameworks that stick. • Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel. • AI fluency, demonstrated success using AI tools to drive insights and efficiencies • Comfortable building models, or a strong analytical foundation and appetite to learn fast. • FP&A, strategic finance, or commercial finance experience (genuinely optional). • Hands on financial modelling for user acquisition. • Experience in fast growing, data driven startups or marketplaces.

Responsibilities

• Domain leadership • End-to-end ownership: lead the B2C marketing economics domain across modelling, forecasting, business partnership, and executive reporting. • Strategic framing: define the right questions before answering them. Frame the investment problem, not just the financial output. • Cross-functional leadership: act as the senior Finance voice in Growth Marketing planning forums, challenging assumptions and landing decisions with credibility. • Financial modeling & forecasting • Model ownership: own the B2C marketing financial model across paid acquisition (SEM, paid social), organic and brand, with full accountability for forecast accuracy • Re-forecasting: lead monthly and quarterly forecasts; own the variance narrative with clear driver decomposition • Scenario & sensitivity: build the models that stress-test ROI assumptions under different investment, competitive, and macro conditions • Paid & organic dynamics • Interaction modeling: build and own the framework that quantifies the relationship between paid spend levels and organic search performance, understanding halo effects, cannibalization, and the true blended cost of acquisition. • Incrementally: work with BI and Growth to define and track incrementality, ensuring our financial model accounts for inter-channel relationships correctly • Efficiency curve: identify the point at which marginal paid investment stops generating efficient organic lift, and use this to inform budget allocation decisions. • Geo expansion & go-to-market

Benefits

• An open, collaborative, dynamic and diverse culture; • A generous monthly allowance for lessons on Preply.com http://Preply.com, Learning & Development budget and time off for your self-development; • A competitive financial package with equity, leave allowance and health insurance;