panopto - Senior Integrated Campaign Manager, Higher Education

• Your Legacy:  You will have built the vertical campaign framework and data model the team uses as the blueprint for GTM execution across all markets. • Values in Action • Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports. • Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people. • Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new. • Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem. • Clarity Over Complexity: You default to the simpler solution. Your written communication — internal or external — is direct, specific, and free of filler. • You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs. • The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets. • We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success. • The Foundation for Success • Experience: 8+ years of demand generation or integrated marketing experience in B2B SaaS, with direct ownership of a vertical market or enterprise segment. • Strategic Campaign Design: A proven history of building and executing complex, multi-touch campaigns that deliver measurable pipeline growth and revenue impact. • MarTech Mastery: Advanced proficiency with marketing automation tools (HubSpot) and CRMs (Salesforce), including multi-touch attribution and workflow automation. • Cross-Functional Leadership: Demonstrated ability to lead cross-functional working groups, influence stakeholders, and direct agency partners without direct authority. • Analytical Capability: Expertise in analyzing multi-touch funnel data, diagnosing conversion friction, and presenting strategic recommendations to executive teams. • Modern Marketing Toolkit: Hands-on experience using generative AI tools to streamline campaign workflows, research personas, and analyze performance data. • What Sets You Apart • Experience marketing to Higher Education institutions or committee-driven, procurement-heavy buying markets. • Experience running competitive displacement programs against entrenched incumbents. • Familiarity with Higher Education LMS ecosystems (Canvas, Blackboard, Moodle) and institutional video workflows. • To enhance our team we are seeking an experienced Senior Integrated Campaign Manager, Higher Education to own our demand generation strategy and campaign execution for one of our key markets. • Values in Action • What Sets You Apart • Beyond the Requirements: At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here. • Recruiting Tips: From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuableRecruiting Tipsfrom our team. • The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently: • Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer • Our people and culture • Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work. • We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.